Social Media Strategy: LIVESTRONG and the Summer of Social Good


We recently had the opportunity to chat with Brooke McMillan – Online Community Evangelist for the Lance Armstrong Foundation (LAF). The folks at LAF are doing amazing work by providing a much needed network of support for people diagnosed with cancer and their families. More recently they’ve been using social media to further their reach [...]


Social Media Strategy: United Methodist Church and 10THOUSANDDOORS

10 Thousand Doors

The United Methodist Church recently launched a site with social media at its heart! Their new site goes far beyond a Facebook page or Twitter account. What they’ve done is create a “social media mashup” – Google Friend Connect, Twitter, Facebook, YouTube, iLike and more. Why’d they take this approach you ask? They want to [...]


Social Media Strategy: 12for12k Challenge with Danny Brown


We are excited to bring you an interview from one of the main drivers of the 12for12k Challenge – Danny Brown. 12for12k is a unique campaign that is driven primarily by social media. Their goal is to raise funds and awareness for 12 different charities during 2009. So far they are doing an incredible job, [...]


Social Media Strategy: Children’s Hospital of Los Angeles

Children's Hospital of LA

Are you struggling with how to use social media? Or are you just beginning to explore how this new channel can help your nonprofit organization? Maybe you don’t even know what social media is yet? We can help you. Over the past few months we’ve been talking about how social media can be used effectively [...]