Twitter search is a pretty amazing resource that most have yet to tap into. Why do I think it’s amazing you ask? Well, because it’s nearly real time and driven completely by humans. Twitter search isn’t searching web pages and it doesn’t take days/weeks for your tweets to show up in the results. If you [...]

Our social media strategy series continues with Mickey Gomez from the Volunteer Center Serving Howard County. Let’s start by pointing out that the Volunteer Center Serving Howard County (VCSHC) is a small nonprofit clearinghouse for volunteerism that connects potential volunteers with local nonprofit and governmental agencies. Their annual budget is approximately $150,000 and there are [...]

Have you started to think about using cause marketing at your nonprofit? Do you know how to create or implement a cause marketing strategy? Maybe you’re a seasoned cause marketing professional? I’m not sure why you’re here, but I know that that Joe Waters (@joewaters on Twitter) from Boston Medical Center (BMC) will bring something of value [...]