Our social media strategy for nonprofits series continues by taking a look at how the Pancreatic Cancer Action Network (www.pancan.org) uses social media to enhance their online efforts. This organization is dedicated to advancing research, supporting patients and creating hope for those affected by pancreatic cancer. As you can imagine, building a great online presence [...]

The question “how do I put a video into an email?” comes up from time to time in discussions with clients. This question inspires me to set down some basic “how to” recommendations (since a full video really can’t/shouldn’t be put into an email!). The following is a discussion of best practices for getting the [...]

You might have read about the recent changes Facebook made. Or maybe you’ve seen changes appearing on one of the sites you frequently visit – there are over 100,000 of them out there. But you may not know how to get started using them yourself. Of all the things Facebook did, nonprofits should pay most [...]