Archives:

Seth Godin on Innovation, Failure and Why Non-profits Should Stop Operating like Businesses

Non-profit Innovation

Seth Godin has some firm beliefs and thoughtful insights when it comes to how non-profits can (and should) change the world.

READ ON ›

5 Tips To Grow Your Online Giving In 2011

People giving hearts

As you wind down for 2010, it’s worth having a quick think about what your priorities will be when you next step back into your office. Where will your focus be in the new year? How will you reinvigorate yourself, your work and your organisation in 2011? Most importantly, are you considering how your online [...]

READ ON ›

3 Social Media Metrics Every Non-profit Should Track

Screen shot 2010-12-17 at 3.23.36 PM.png

Are you measuring the right social media metrics or do you have your head in the sand? Think about that for a minute or so. The answer matters. Oh, and don’t worry if you answered yes. I’ve done it. We all do at some point. As the web becomes more and more social you’ve probably noticed [...]

READ ON ›

Turn Good Web Pages Into Great Ones

thumbnailstock_small_flowchart

You may have inherited a vast pool of web content written before your time, or you frequently receive lengthy “expert” articles and other contributed pieces to add to the web site you now manage. Not every expert who contributes to a web site is also an expert in writing for the web. Fortunately, in most [...]

READ ON ›

5 Ways to Increase Peer-to-Peer Fundraising

thumbnailstock_runners

Armed with a fundraising page and email tools, peer-to-peer fundraisers turn their family and friends into donors. They reach out to people across the country and around the world. Several years ago, I had one friend reach his goal of finding a donor in all 50 states, and this got me thinking about what makes [...]

READ ON ›

Drive Action by Optimizing Your Online Giving Page: 6 Simple Steps

Optimize your online giving page

Optimizing your online giving pages should be at the top of your priority list (as far as online goals go), that is, if you’re a non-profit and you’ve got a website. Hopefully you agree. If not, drop me a note in the comments. The sad news is that if you take a close look around [...]

READ ON ›

Remember Me? 5 Website Tips to Retain Loyal Volunteers

thumbnailstock_hands

When you hear retention in the nonprofit industry, you often think about “donor” retention. Lately, however, I’ve been thinking about how organizations can retain their best and most active volunteers and supporters. For many organizations, volunteers are the life blood of the cause because of budget cuts, small staffs, etc. Nonprofits work hard to bring [...]

READ ON ›

Slacktivism: Can Cartoons Raise Awareness or Just Make Us Feel Good?

thumbnailstock_fbchildabuse

Did you notice something toony about Facebook last weekend? In an effort to raise awareness for child abuse, thousands of Facebook users changed their profile photos to one of their favorite childhood cartoon characters (full disclosure: mine was Underdog.) Whether it started on accident, was part of a specific campaign, or originated in Greece, this [...]

READ ON ›

Why Segmentation Is So Important in Email Marketing

thumbnailstock_emailatsymbol

In today’s modern email marketing environments, lots of focus is placed on design and content – which we can all agree are very important aspects of any email campaign. However, there is one component of soliciting your donors which should be considered for any and every communication you generate via email. This component is called [...]

READ ON ›

7 Online Fundraising Tips I Learned By Participating in Movember

Movember

For the past 30 days I have been participating in Movember: a worldwide team fundraising campaign to fight men’s cancer. While the dogooder in me loves a great cause, I also relish the opportunity to learn more about online fundraising and why people give. It was interesting seeing which platform (Facebook, Twitter, email, face-to-face, etc.) [...]

READ ON ›