5 Acknowledgement Email Tactics You’re Forgetting

5 Acknowledgement email mistakes you're making

Did you know that acknowledgement or “thank you” emails have the highest open rate of any email communication type. That’s right – better than your fancy newsletter and much better than your unsolicited eBlast (though people tend to make some very simple and correctable mistakes in those types of emails also). If you think about [...]


2011 Non-profit Social Networking Survey

Social Networking for Nonprofits WordArt

I just got an email from Holly Ross, the Executive Director of the Non-profit Technology Network – better known as NTEN. You received the same email if, like me, you’re subscribed to the NTEN newsletter (hint hint). There’s always great information in the newsletter, but this time around I’m particularly excited because the focus is [...]


Social Media is Just a Label

Social Media is just a Label

Someone, somewhere decided that talking to my friends about things I like and promoting websites I find interesting needs to move from something pure and organic to something we need to hire firms to help us with. They labeled it.  Gave it a formula and created a fear storm for all those “without a strategy”. [...]


Your Website Health Check: Part 2

Tick Box

Welcome back! Here is part two of the website health check. Check out part one if you missed it last week. Your forms How many forms do you have on your website? How long are they? Are you asking your audience for information that you believe you need, but is not crucial to the actual [...]


Your Website Health Check: Part 1


When was the last time you stood back and tried to evaluate the performance of your organizations website? If you’ve fallen into the trap of letting your website take care of itself, now is the perfect time to take a look at what’s really going on, and to make any necessary changes. To get started, pull [...]


Is the Future of Social Media Much Different for Non-profits?

The Future of social media

Jeremiah Owyang, an industry analyst with digital strategy consulting firm Altimeter Group, interviewed 140 enterprise-class social strategists for a report on the “Career Path of the Corporate Social Strategist”. It came out last November, but both Mashable and eMarketer published articles talking about different pieces of the report today so I thought I’d call your [...]


Online Giving Continues to Rise. Are You Adapting? [INFOGRAPHIC]

Did you know that online giving passed 15 BILLION in 2009? Amazing, eh? I’m not sure what 2010 looks like yet, but based on the growth we’ve seen since 1997 (as shown below) it’s pretty safe to say that 2010 online giving numbers went up. So, how are you thinking about your online fundraising strategy? [...]


9 Social Media for Social Good Sites You Should know About

Social Media for Social Good

It’s amazing to watch technology evolve. Think about it for a second. Ten years ago there was no Facebook, Twitter or YouTube. But now over 300 million people log-in to Facebook daily, Twitter supports over 50 million tweets per day, and 2 billion videos are watched every day on YouTube. Amazing stuff.


Does your website make sense?


How do you go about generating copy for your website? Do you start actively thinking about the desires, motivations and language of your community before you start typing? Can your readers easily understand what you’re trying to say via your website? Website copy can have a huge impact on how long your website visitors choose [...]


Clicky Clicky: How to Add Calls to Action to Your Nonprofit’s YouTube Videos


Videos are an amazing way to share your nonprofit’s story with supporters. But as with all forms of online communication, the goal should be to get that visitor to take an action. Thankfully, the YouTube Nonprofit Program has made it easy to add interactive calls to action to your videos. What do Calls to Action [...]