Every time you re-skin your website, or send out an email blast, you need to make sure that you take the time to test how content appears to your supporters. This may sound like a really basic step, but it’s amazing how many testing and double checking procedures fly out the door in the midst [...]

We wrapped up the “9 Essential Elements for Online Success” webinar series this week and are thrilled at the level of participation we received! By popular demand, here are the presentations for you to review and download: 1. Target and Connect (Email, SEO, and Mobile) Check out the associated blog posts: The Big 3: SEO, Email [...]

The day or week after a website launch, someone will inevitably notice that they can’t find the site on Google, Yahoo, or Bing. This might seem comical since there are thousands of  websites launched each day, but it also shows a underestimation of what is required to be found online. However, this isn’t as funny [...]

There’s been a lot of talk about mobile throughout the last few years, but it seems that many of us still struggle when it comes to creating a website that can be read easily by mobile browsers. If you are looking to create a site that can be easily read by mobile surfers, take a [...]

Building your online presence can be difficult. It takes patience, diligence, perseverance, some technical know-how and a lot of time. When you take a minute to think about all the hours you’ve put in you begin get an idea of what it’s costing you. With that in mind I’m sure you’d like to make sure you’re focusing your [...]

Given the amount of communication platforms that are available these days, how much time are you devoting to putting together your email content? Do you have a habit of simply copying some direct mail text and whacking the whole thing out the door? If you’re not taking the time to consider the message as well [...]