If you’ve been around the non-profit social media scene for any amount of time you’ve probably heard of (or even met) Danielle Brigida from the National Wildlife Federation (NWF). As the Digital Marketing Manager at NWF she responsible for running NWF’s social media program – Yes, the one that’s been talked about all over the web by such publications [...]

Petri Darby is the Director of Brand Marketing & Digital Strategy at Make-A-Wish Foundation of America. He blogs at darbyDARNIT. And he’s an all around funny guy (I love the one where he’s reading O Magazine). I had a chance to spend time with Petri at SXSW this year where we talked about how Make-a-Wish [...]

Meet Joelle. She’s the communications manager at Foundation for Jewish Camp (FJC) in NYC. She essentially runs all marketing and communications projects – including social and digital media work for her organization. What’s really interesting about Joelle’s work is that she helps build community through social media for the 155 overnight summer camps that the [...]

Last weeks post highlighting a few statistics from the business world seems to have resonated with readers here. That got me thinking more about how we, in the non-profit space, should look to learn from examples, trends and best practices found outside of our sector. So here’s another great bit of learning for us. This [...]

Meet Patty Huber. She leads social innovation at Groupon – the daily deals site that’s been given the title of “fastest growing web company ever“. If you’re unfamiliar with the concept of daily deals here’s a simple way to think of it: “You and thousands of other subscribers opt-in to receive daily deals of 50% or [...]

Earlier this year, in February, Google launched its latest search update in the US: Google Panda (or the Farmer update.) This update was designed to weed content farms out of search results. Content farms are websites that tend to have a variety of content, but most of it is ‘shallow’ and lacking in depth, which [...]

We’re all focused on the non-profit space, but some times it’s good to take a look at how the internet is being used on a broader scale. It helps give us perspective and challenges our thinking which leads to potentially making decisions differently. So here’s a few recent stats for you to chew on … 78% of [...]

Mark Horvath is a passionate guy with an incredible story. He goes by the name Hardly Normal and fights to put a face on homelessness by using the internet, social media and  InvisiblePeople.TV (content can be intense) to share stories about real people battling with being out on the street. If you ever doubted the power of [...]