Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit [...]

Those who follow me on Twitter, or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. Probably no better an indication of my love for the knowledge waiting to be unmasked within this tool, is the (fun?) fact that I can often be found laying in bed [...]

Looking for additional resources like this? Register for our Peer-to-Peer Fundraising Newsletter. Turning your everyday supporters into fundraising superstars isn’t easy. It requires the right combination of fundraising expertise, engaged staff members, and savvy technology. When done well, the results are impressive. Supporters raise significant amounts of money and bring new donors to your organization. For [...]

How often do you update the content on your website? Updating your website content frequently has 2 key benefits: It makes your supporters return to your website to see what’s new It makes search engines return to re-index your site more frequently, which increases your chances of performing well in search results The easiest way [...]

Today I want to spend a little time thinking about the most important type of participant in your fundraising event (i.e. Run, Walk, Ride, etc).  No, not team captains…  I am talking about committee members. You have Committee Members Even if you don’t have an event committee, you have potential committee members.  You cannot be [...]

Whether it’s your first fundraising event, or tenth, helping supporters be great peer-to-peer fundraisers is always on the mind of successful event fundraising organizations. Giving them the tools they need to be successful fundraisers is important, but beyond that there’s so much more that can be done. That said, here are 5 tips to help [...]

There is a fantastic tool that I’ve been using for a while now. I refer to it in my email marketing workshops, and I want to get the word out about it! Have you… Ever stood back and taken a look at how many times your website talks about your organisation, rather than to your [...]

Over the past five years peer-to-peer fundraising (aka social fundraising, event fundraising or friendraising) revenue has more than doubled online – reaching close to the billion-dollar mark. It’s been amazing to watch. With the continued growth of Internet usage, the rise of social media, and the smart phone revolution it’s likely that social fundraising will continue to play a significant roll for non-profit organizations (or start to play a growing roll for those organizations who don’t already participate in this type of fundraising).

Do you know how many of your supporters use popular social networks like Facebook, Twitter, and YouTube? 42.3% of the entire American population use Facebook. Twitter has over 16 million users. YouTube is the second most used search engine in the world. With usage stats like that it’s probably safe to assume that a large portion of your supporter are using at least one social network, right?

I just returned from Toronto, where Blackbaud sponsored the Digital Leap conference for the second year in a row. It would be tough to relay all the great new statistics, pointers, and tidbits I picked up at the conference, so I’ve narrowed it down to my favorite takeaway, nabbed from the session led by Ted [...]