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Event based fundraising has grown in incredible ways over the years. According to the Run Walk Ride fundraising council “The top thirty “thon” or event fundraising programs generated $1.65 billion in gross revenue for charity last year, up $28.1 million or 1.74% from 2009 levels”. Amazing! If your organization is doing run walk ride or [...]

I’ve been deep in the world of email marketing for the past few months. It’s a form of communication (and full blown industry) that’s been around for a while. There are very well established best practices, standard metrics that are tracked, widely accepted and proven statistical data to measure your effectiveness by and countless bits [...]

Back in March of this year at SXSW I got the chance to spend a few minutes with Chris Noble the “Voltaire” [ according to him ] of cause marketing. If you don’t know Chris make sure to say Hi to him on Twitter. He (along with his team at the Causemedia Group) works to unite for-profit [...]

Guest post by Amy Braiterman from http://www.friendsaskingamy.com —  It’s a great time to start fundraising contests if you’re managing or helping run a fall fundraising event. In fact, I bet you’re already planning a few. We’ve all see and likely implemented the typical “raise $100 this week and be entered into a drawing to win a prize”. But [...]

This is a follow-up post to yesterday’s “10 Ways Your Nonprofit Can Use Twitter,” in which we talked about some of the many ways nonprofit can use social media networks, such as Twitter, as a communications vehicle to support their organization’s larger goals. With that in mind, I asked some of my favorite people on [...]

Although Google+ has been all the talk amongst techies the past couple weeks, Google has asked that non-personal accounts not be created, leaving Nonprofits and businesses in the dark. Fret not, however, as the number of nonprofits using Twitter continues to grow.   However, many are confused about how Twitter can help advance their organization’s [...]

Do you ever find your self thinking … “How can I empower my nonprofit supporters to raise money for a cause they love”? I do. In fact it’s something I think about often. In recent year’s we’ve (at the YMCA of Pierce and Kitsap Counties) taken the traditional “event fundraising” or “team fundraising” model and applied [...]

This is a guest post by the one and only Allyson Kapin - co-founder of Rad Campaign. Make sure to check out what she’s got going on! — How much time should your nonprofit spend engaging with their “fans” on Facebook? Is two hours a week good enough? Or will nonprofit campaigners who spend eight hours a [...]

With all the buzz around Google+ in the #nptech world, I wonder how long it will take for nonprofit supporters to join the party? According to Robert Scoble, yo mamma won’t be using Google+ anytime soon. And while us techies will enjoy watching the steeplechase that is sure to be Google vs. Facebook in the [...]