Every organization (and by that I mean the dedicated staff) that runs some version of a peer-to-peer fundraising event wants to help their participants be better fundraisers. And for good reason. Helping an existing participant achieve greater results is easier than finding new participants and turning them into superstars. It’s also more cost effective.

Seth Godin came out with a list where he essentially asked the question “How do you prioritize life?” It’s well worth the read as it makes you think personally about how you go about filtering (aka prioritizing). But it’s also very though provoking in terms of our work in the nonprofit space. As I read his list I started thinking [...]

The seven event fundraising techniques or “best practices” described here emerged from analyzing data and interviewing nonprofit event and development staff. Our goal: Gain a clearer understanding of what they do to achieve success on a regular basis.

Here’s a glimpse at how we at the Greenville Hospital System University Medical Center (GHS) Office of Philanthropy & Partnership were able to raise $200,000 in five months through our Dragon Boat Upstate Festival and Virtual Toy Drive, thanks to discovering, equipping and appreciating those folks both online and offline (with awesome social fundraising tools).

Are you testing your email messages (i.e. subject lines, time of the day, etc)? If not, you’re missing an opportunity to improve your results. Email has a unique advantage over direct mail. You can immediately see what worked and adjust your message on-the-fly, if needed. And while you may have a hunch about the best [...]

Register for our monthly Event Fundraising eNewsletter to receive more practical fundraising tips like these in your inbox. Register Now! If you’re reading this then you’ve probably already determined that there is a tremendous opportunity to raise money through run, walk, ride type fundraising events due to the incredible results the top 30 organizations in the [...]