Wondering how to get more from your holiday email appeals? Reviewing the way you use links may be a good place to start – effective link copy and placement can have huge effects on click through rates and related fundraising results. A few things to consider before we get into the key take away … [...]

I’m often asked “Why are you such a fan of peer-to-peer fundraising?” Well, I describe my love for P2P fundraising with one word “Forgiving”. Let me explain.  As a member of the development team you’re giving a fundraising goal – sometime you’re in the lucky position where you can look at your data, past performance [...]

As you know (or maybe you don’t?), we LOVE some social media for nonprofits at NetWits Think Tank. So when Craigslist founder Craig Newmark (also a philanthropist) published a nifty infographic last week we were all over it. Hat tip to Allyson Kapin and the folks at www.radcampaign.com for their work on it!   A [...]

Pin It Are you searching for ways to raise more money? If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. Why? Because Internet usage continues to skyrocket. Data storage and hardware is cheap. Smartphones are in everyone’s hands [...]