Ever buy something that’s “one size fits all?” Maybe a hat or pair of gloves? It usually doesn’t work out so well. The same is true with your holiday email appeals. While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t [...]

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Guest post by the one and only Allyson Kapin - co-founder of Rad Campaign and blogger at frogloop – Care2′s nonprofit marketing blog. Make sure to check out what she’s got going on! — Year-end fundraising is here. This is the time of year that your organization should be raising up to 40% of its donations online. [...]

Social media is all the rage, but does it actually help create real change in the world? The folks at Best Friends Animal Society would answer with a resounding yes!   Best Friends has introduced the Invisible Dog Campaign, a nod to the invisible dog leash from the ‘70s and ‘80s. “Invisible dogs” refer to [...]

End-of-year is a very busy time for fundraisers. Lots of ideas are bouncing around, campaigns that have been run for years are spinning up, and new end-of-year fundraising campaigns are coming to life. Many will eventually be pushed out the door with the hope of great results. (free 50 minute webinar recording at bottom of [...]

Research shows that the level of giving in the United States has remained static over the past 40 years. Staggering, I know. With that in mind 35 influential leaders from across the nonprofit industry came together at the Growing Philanthropy Summit to develop an action-oriented agenda on growing philanthropy. Their mission: grow giving! Adrian Sargeant [...]

New platforms like Crowdrise, Razoo, HelpAttack and many others are springing up along side establish platforms like Friends Asking Friends to help passionate individuals raise money through their social networks for causes they support. Which means Social fundraising (peer-to-peer fundraising with a social media twist) is gaining more traction and attention. It used to be [...]

Guest post by Darian Rodriguez Heyman, creator of the nationwide Social Media for Nonprofits conference series and former Executive Director of Craigslist Foundation.  — My diligent research has proven that the word “viral” will come up within 42 seconds of talking with any nonprofit organization interested in marketing their cause online. But what does that [...]