The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors. In fact, the dominate giving channel for new donors 64 years old and younger is online. Plus, revenue and household income for online acquired donors is significantly higher than for offline acquired donors.

You’d probably agree that, along with looking to increase the lifetime value of donors, many nonprofits (possibly yours) are striving to do more with less while also looking for new ways to secure consistent funding. All things recurring giving can help with.

Did you know that nearly 90 million Americans use their phone to read email? If you’ve been been putting off accepting the growing reality that people read the messages your organization sends on mobile devices, stop right now. Just stop it. Stop and accept.

The tie between online advocacy and fundraising is significant. So significant that organizations who run effective online advocacy campaigns followed by timely and relevant fundraising appeals are seeing double the fundraising response rates. (Download the full report) But why?   Connecting Online Advocacy and Fundraising: The 1 Key to Success If your organization pursues online [...]

Register for our Event Fundraising eNewsletter to receive more practical fundraising tips like these in your inbox. Click Here to Sign-Up and get 5 FREE Event Fundraising Whitepapers! Whether you’re a seasoned event fundraising professional who has been running successful events for years or a newbie looking to learn more about how to be an [...]

Guest post by the one and only Allyson Kapin - co-founder of Rad Campaign and blogger at frogloop – Care2′s nonprofit marketing blog. Make sure to check out what she’s got going on! — Year-end fundraising is here. This is the time of year that your organization should be raising up to 40% of its donations online. [...]

Social media is all the rage, but does it actually help create real change in the world? The folks at Best Friends Animal Society would answer with a resounding yes!   Best Friends has introduced the Invisible Dog Campaign, a nod to the invisible dog leash from the ‘70s and ‘80s. “Invisible dogs” refer to [...]

End-of-year is a very busy time for fundraisers. Lots of ideas are bouncing around, campaigns that have been run for years are spinning up, and new end-of-year fundraising campaigns are coming to life. Many will eventually be pushed out the door with the hope of great results. (free 50 minute webinar recording at bottom of [...]

Research shows that the level of giving in the United States has remained static over the past 40 years. Staggering, I know. With that in mind 35 influential leaders from across the nonprofit industry came together at the Growing Philanthropy Summit to develop an action-oriented agenda on growing philanthropy. Their mission: grow giving! Adrian Sargeant [...]

New platforms like Crowdrise, Razoo, HelpAttack and many others are springing up along side establish platforms like Friends Asking Friends to help passionate individuals raise money through their social networks for causes they support. Which means Social fundraising (peer-to-peer fundraising with a social media twist) is gaining more traction and attention. It used to be [...]