Frank Barry

Frank Barry, internet marketing and strategy at Blackbaud, blogger at NetWits ThinkTank and guest blogger at, helps non-profits use the Internet for fundraising, marketing, communications and community building so they can focus on making an impact and achieving their missions. With more than eight years of experience in the nonprofit arena, he has worked with a diverse group of organizations including LIVESTRONG, United Methodist Church, American Heart Association, Family Life, Darkness to Light, University of Richmond, Big Brother Big Sisters, ChildFund Int'l, and more. Frank received his bachelor’s degree in computer science from San Diego State University. Follow Frank on Twitter or connect with Frank on LinkedIn.

Posts by Frank Barry

The Big 3: SEO, Email and Social

search engine optimization (SEO), email communication and social media

Building your online presence can be difficult. It takes patience, diligence, perseverance, some technical know-how and a lot of time. When you take a minute to think about all the hours you’ve put in you begin get an idea of what it’s costing you. With that in mind I’m sure you’d like to make sure you’re focusing your [...]


2011 Non-profit Social Networking Survey

Social Networking for Nonprofits WordArt

I just got an email from Holly Ross, the Executive Director of the Non-profit Technology Network – better known as NTEN. You received the same email if, like me, you’re subscribed to the NTEN newsletter (hint hint). There’s always great information in the newsletter, but this time around I’m particularly excited because the focus is [...]


Is the Future of Social Media Much Different for Non-profits?

The Future of social media

Jeremiah Owyang, an industry analyst with digital strategy consulting firm Altimeter Group, interviewed 140 enterprise-class social strategists for a report on the “Career Path of the Corporate Social Strategist”. It came out last November, but both Mashable and eMarketer published articles talking about different pieces of the report today so I thought I’d call your [...]


Online Giving Continues to Rise. Are You Adapting? [INFOGRAPHIC]

Did you know that online giving passed 15 BILLION in 2009? Amazing, eh? I’m not sure what 2010 looks like yet, but based on the growth we’ve seen since 1997 (as shown below) it’s pretty safe to say that 2010 online giving numbers went up. So, how are you thinking about your online fundraising strategy? [...]


9 Social Media for Social Good Sites You Should know About

Social Media for Social Good

It’s amazing to watch technology evolve. Think about it for a second. Ten years ago there was no Facebook, Twitter or YouTube. But now over 300 million people log-in to Facebook daily, Twitter supports over 50 million tweets per day, and 2 billion videos are watched every day on YouTube. Amazing stuff.


Seth Godin on Innovation, Failure and Why Non-profits Should Stop Operating like Businesses

Non-profit Innovation

Seth Godin has some firm beliefs and thoughtful insights when it comes to how non-profits can (and should) change the world.


3 Social Media Metrics Every Non-profit Should Track

Screen shot 2010-12-17 at 3.23.36 PM.png

Are you measuring the right social media metrics or do you have your head in the sand? Think about that for a minute or so. The answer matters. Oh, and don’t worry if you answered yes. I’ve done it. We all do at some point. As the web becomes more and more social you’ve probably noticed [...]


Drive Action by Optimizing Your Online Giving Page: 6 Simple Steps

Optimize your online giving page

Optimizing your online giving pages should be at the top of your priority list (as far as online goals go), that is, if you’re a non-profit and you’ve got a website. Hopefully you agree. If not, drop me a note in the comments. The sad news is that if you take a close look around [...]


Join the Largest Gratitude Wall in the World by Letting us know What You’re Grateful for: #EpicThanks!

Tweetsgiving 2010: EpicThanks

Thanksgiving is upon us. In the US and Canada this holiday is mostly about … friends, family, food, football and … well … more food (the extra special, you cook it only once a year, kind of food). OK, that’s not all it’s about, but I’ll be the first to admit that I love all [...]


Social Media Monitoring in 30 Minutes or Less

Are you listening?

Most people will tell you that learning how to effectively monitor (or listen to) what’s being said on the web is the beginning of social media success. You may agree with this or not, but I think it’s safe to say that the skill of listening online is one that all nonprofits should learn – [...]


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