Register for our  Event Fundraising eNewsletter to receive more practical fundraising tips like these in your inbox. Register Now! Many summer peer-to-peer fundraising events will be opening registration in the upcoming months (hopefully, yours included). To get the most from your event this year, it’s important to realize that your participants are a diverse group [...]

Ever buy something that’s “one size fits all?” Maybe a hat or pair of gloves? It usually doesn’t work out so well. The same is true with your holiday email appeals. While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t [...]

Wondering how to get more from your holiday email appeals? Reviewing the way you use links may be a good place to start – effective link copy and placement can have huge effects on click through rates and related fundraising results. A few things to consider before we get into the key take away … [...]

Every organization (and by that I mean the dedicated staff) that runs some version of a peer-to-peer fundraising event wants to help their participants be better fundraisers. And for good reason. Helping an existing participant achieve greater results is easier than finding new participants and turning them into superstars. It’s also more cost effective.

Are you testing your email messages (i.e. subject lines, time of the day, etc)? If not, you’re missing an opportunity to improve your results. Email has a unique advantage over direct mail. You can immediately see what worked and adjust your message on-the-fly, if needed. And while you may have a hunch about the best [...]

Register for our Event Fundraising Newsletter to receive monthly content and resources specifically for event fundraising professionals. Join Today. As the busy summer event season continues, eventually your boss or committee will ask, “How can we increase participation next year?” It’s a pretty common goal for most organizations who run fundraising events. Add more registrants and [...]

Looking for additional resources like this? Register for our Peer-to-Peer Fundraising Events Newsletter and get a monthly dose of quality content. At this year’s SXSW conference, keynote speaker Seth Priebatsch said the next 10 years will be the decade of games. He talked about the importance of motivated players, challenges, rewards, levels and incentives in our [...]

Looking for additional resources like this? Register for our Peer-to-Peer Fundraising Newsletter. Turning your everyday supporters into fundraising superstars isn’t easy. It requires the right combination of fundraising expertise, engaged staff members, and savvy technology. When done well, the results are impressive. Supporters raise significant amounts of money and bring new donors to your organization. For [...]

Why do people unsubscribe from your email? While there are a number of possible reasons, many can likely be traced to unmet expectations. The content doesn’t interest me. They send too much email. So, how can you align subscriber expectations with your actual email program? Start with your email sign-up form. Set the right expectations [...]

Nonprofits have become more sophisticated at driving traffic to their websites. Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. What happens, though, when visitors arrive at your website? Now that they’re one step closer to becoming a donor, event participant, [...]