Naomi Hamilton

Naomi Hamilton is Blackbaud Pacific’s first Digital Marketing Consultant, having joined the Blackbaud Internet Services Division (ISD) in 2009. Naomi has a passion for web-based marketing strategies, and has consulted with a variety of Blackbaud clients on the optimisation of online giving practices, online health checks, search marketing, email marketing and online writing. Naomi has worked in a variety of business to business (B2) and business to consumer (B2C) marketing positions, and has coordinated the online marketing activities for the Australian arm of the world’s largest IT publisher. Her previous roles have been focused on lead generation, email marketing, content management and social media. She has presented workshops at the Association of Development and Alumni Professionals in Education (ADAPE), and the NSW Chapter of the Fundraising Institute of Australia (FIA). Follow Naomi on Twitter.

Posts by Naomi Hamilton

A Quick Note On Website And Email Testing


Every time you re-skin your website, or send out an email blast, you need to make sure that you take the time to test how content appears to your supporters. This may sound like a really basic step, but it’s amazing how many testing and double checking procedures fly out the door in the midst [...]


Making Your Website Mobile Friendly

hand holding mobile phone

There’s been a lot of talk about mobile throughout the last few years, but it seems that many of us still struggle when it comes to creating a website that can be read easily by mobile browsers. If you are looking to create a site that can be easily read by mobile surfers, take a [...]


How To Write Effective Emails


Given the amount of communication platforms that are available these days, how much time are you devoting to putting together your email content? Do you have a habit of simply copying some direct mail text and whacking the whole thing out the door? If you’re not taking the time to consider the message as well [...]


Your Website Health Check: Part 2

Tick Box

Welcome back! Here is part two of the website health check. Check out part one if you missed it last week. Your forms How many forms do you have on your website? How long are they? Are you asking your audience for information that you believe you need, but is not crucial to the actual [...]


Your Website Health Check: Part 1


When was the last time you stood back and tried to evaluate the performance of your organizations website? If you’ve fallen into the trap of letting your website take care of itself, now is the perfect time to take a look at what’s really going on, and to make any necessary changes. To get started, pull [...]


Does your website make sense?


How do you go about generating copy for your website? Do you start actively thinking about the desires, motivations and language of your community before you start typing? Can your readers easily understand what you’re trying to say via your website? Website copy can have a huge impact on how long your website visitors choose [...]


Online Tools to Help You Beat the Post-Holiday Blues


Welcome to 2011! If you are anything like me right now, you are probably sitting at a desk somewhere, trying desperately to pull your mind out of holiday mode and back into work mode. There are probably mountains of work just waiting for your attention, right? Don’t panic – you’re not alone in  your longing [...]


5 Tips To Grow Your Online Giving In 2011

People giving hearts

As you wind down for 2010, it’s worth having a quick think about what your priorities will be when you next step back into your office. Where will your focus be in the new year? How will you reinvigorate yourself, your work and your organisation in 2011? Most importantly, are you considering how your online [...]


10 Email Mistakes You Can Easily Avoid

Picture of a bin

As we move into the last month of the year, let’s take a quick look at how you can improve your email newsletters and appeals  in 2011. Consider the following email pitfalls. Which of these is your nonprofit guilty of committing? You don’t track the results of your emails. How will you know what your [...]


Thoughts from EMSA 2010

Email Marketing

The week before last, I was lucky enough to attend the Email Marketing Summit Australia 2010 (EMSA). It was fantastic to see mix of new and experienced email marketers, as well as a variety of organisations, both Nonprofit and otherwise. The majority of information was focused on organisations working for profit, but there were a [...]


The author has 11 post(s):