Category: Internet

Does your website make sense?


How do you go about generating copy for your website? Do you start actively thinking about the desires, motivations and language of your community before you start typing? Can your readers easily understand what you’re trying to say via your website? Website copy can have a huge impact on how long your website visitors choose [...]


Online Tools to Help You Beat the Post-Holiday Blues


Welcome to 2011! If you are anything like me right now, you are probably sitting at a desk somewhere, trying desperately to pull your mind out of holiday mode and back into work mode. There are probably mountains of work just waiting for your attention, right? Don’t panic – you’re not alone in  your longing [...]


How Does Your Content Compare? Tips for Improving Click-Through & Conversion Rates


Nonprofits have become more sophisticated at driving traffic to their websites. Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. What happens, though, when visitors arrive at your website? Now that they’re one step closer to becoming a donor, event participant, [...]


5 Tips To Grow Your Online Giving In 2011

People giving hearts

As you wind down for 2010, it’s worth having a quick think about what your priorities will be when you next step back into your office. Where will your focus be in the new year? How will you reinvigorate yourself, your work and your organisation in 2011? Most importantly, are you considering how your online [...]


10 Email Mistakes You Can Easily Avoid

Picture of a bin

As we move into the last month of the year, let’s take a quick look at how you can improve your email newsletters and appeals  in 2011. Consider the following email pitfalls. Which of these is your nonprofit guilty of committing? You don’t track the results of your emails. How will you know what your [...]


Current Online Activities in Asia-Pacific Nonprofits


Blackbaud has just released the 2010 State of the Not-for-Profit Industry Survey Results for Asia Pacific. After completing a quick review of the results, I believe there are some interesting statistics that can help give us a picture of what online priorities Asia-Pacific organisations have. According to the survey, “websites are most frequently used to [...]


Cheap, Easy, and Underutilized Online Communication for Nonprofits


Typically, written communication and email are the dominant types of communication that most organizations use for mass-distribution of messaging.  These methods are typically very effective and well received by the masses.  The problem is, mailboxes are jammed with messages from every other aspect of a person’s life as well.  So that made me start to [...]


14 Andrew Sullivan Quotes I Loved at NTC


One of my favorite things about NTC are the fantastic plenaries. These all-hands keynote presentations offer some of the most quote-worthy, insightful anecdotes from the event. Last year’s talk from Clay Shirky generated gobs of great quotes, 15 of which I catalogued on this blog. Today we had the pleasure of hearing Andrew Sullivan speak [...]


What to Watch For at SXSW 2010 – The Nonprofit Edition


Depending on who you ask, it may or may not be a surprise that SXSW 2010 has become a destination for nonprofit staffers. With fifteen percent-ish attendees working with nonprofits, SXSW can be inspirational. It’s the perfect place to meet change agents like Beth Kanter, David Neff, and Amy Sample Ward, as well as network [...]


Nothing But Net – Aid for Haiti Gets Webby


Like all of you, I’ve been terribly saddened by the catastrophic earthquake that rocked Haiti last week. The suffering appears overwhelming, but so has the outpouring of aid and support for the Haitian people. Watching the nonprofit community step-up and shine in this time of need reminds me why I love working in this sector [...]