Category: Marketing and Communication

How To Write Effective Emails

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Given the amount of communication platforms that are available these days, how much time are you devoting to putting together your email content? Do you have a habit of simply copying some direct mail text and wacking the whole thing out the door? If you’re not taking the time to consider the message as well [...]

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5 Acknowledgement Email Tactics You’re Forgetting

5 Acknowledgement email mistakes you're making

Did you know that acknowledgement or “thank you” emails have the highest open rate of any email communication type. That’s right – better than your fancy newsletter and much better than your unsolicited eBlast (though people tend to make some very simple and correctable mistakes in those types of emails also). If you think about [...]

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Your Website Health Check: Part 2

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Welcome back! Here is part two of the website health check. Check out part one if you missed it last week. Your website’s forms How many forms do you have on your website? How long are they? Are you asking your audience for information that you believe you need, but is not crucial to the [...]

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Your Website Health Check: Part 1

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When was the last time you stood back and tried to evaluate the performance of your organizations website? If you’ve fallen into the trap of letting your website take care of itself, now is the perfect time to take a look at what’s really going on, and to make any necessary changes. To get started, pull [...]

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Is the Future of Social Media Much Different for Non-profits?

The Future of social media

Jeremiah Owyang, an industry analyst with digital strategy consulting firm Altimeter Group, interviewed 140 enterprise-class social strategists for a report on the “Career Path of the Corporate Social Strategist”. It came out last November, but both Mashable and eMarketer published articles talking about different pieces of the report today so I thought I’d call your [...]

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Does your website make sense?

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How do you go about generating copy for your website? Do you start actively thinking about the desires, motivations and language of your community before you start typing? Can your readers easily understand what you’re trying to say via your website? Website copy can have a huge impact on how long your website visitors choose [...]

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Clicky Clicky: How to Add Calls to Action to Your Nonprofit’s YouTube Videos

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Videos are an amazing way to share your nonprofit’s story with supporters. But as with all forms of online communication, the goal should be to get that visitor to take an action. Thankfully, the YouTube Nonprofit Program has made it easy to add interactive calls to action to your videos. What do Calls to Action [...]

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Seth Godin on Innovation, Failure and Why Non-profits Should Stop Operating like Businesses

Non-profit Innovation

Seth Godin has some firm beliefs and thoughtful insights when it comes to how non-profits can (and should) change the world.

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3 Social Media Metrics Every Non-profit Should Track

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Are you measuring the right social media metrics or do you have your head in the sand? Think about that for a minute or so. The answer matters. Oh, and don’t worry if you answered yes. I’ve done it. We all do at some point. As the web becomes more and more social you’ve probably noticed [...]

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Turn Good Web Pages Into Great Ones

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You may have inherited a vast pool of web content written before your time, or you frequently receive lengthy “expert” articles and other contributed pieces to add to the web site you now manage. Not every expert who contributes to a web site is also an expert in writing for the web. Fortunately, in most [...]

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