Category: Marketing and Communication

Remember Me? 5 Website Tips to Retain Loyal Volunteers

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When you hear retention in the nonprofit industry, you often think about “donor” retention. Lately, however, I’ve been thinking about how organizations can retain their best and most active volunteers and supporters. For many organizations, volunteers are the life blood of the cause because of budget cuts, small staffs, etc. Nonprofits work hard to bring [...]

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Slacktivism: Can Cartoons Raise Awareness or Just Make Us Feel Good?

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Did you notice something toony about Facebook last weekend? In an effort to raise awareness for child abuse, thousands of Facebook users changed their profile photos to one of their favorite childhood cartoon characters (full disclosure: mine was Underdog.) Whether it started on accident, was part of a specific campaign, or originated in Greece, this [...]

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10 Email Mistakes You Can Easily Avoid

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As we move into the last month of the year, let’s take a quick look at how you can improve your email newsletters and appeals  in 2011. Consider the following email pitfalls. Which of these is your nonprofit guilty of committing? You don’t track the results of your emails. How will you know what your [...]

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Social Media Monitoring in 30 Minutes or Less

Are you listening?

Most people will tell you that learning how to effectively monitor (or listen to) what’s being said on the web is the beginning of social media success. You may agree with this or not, but I think it’s safe to say that the skill of listening online is one that all nonprofits should learn – [...]

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Thoughts from EMSA 2010

Email Marketing

The week before last, I was lucky enough to attend the Email Marketing Summit Australia 2010 (EMSA). It was fantastic to see mix of new and experienced email marketers, as well as a variety of organisations, both Nonprofit and otherwise. The majority of information was focused on organisations working for profit, but there were a [...]

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Revolutionize Your Website with the Facebook Like Button

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Over the past few months you’ve probably noticed the Facebook like button on at least a few of the websites you frequent. It’s becoming a mainstay on the web and almost essential for any website trying to drive traffic, engagement, and action. I suspect you’re in at least one of those categories. Is your nonprofit [...]

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Custom Facebook Landing Tabs Convert 47% of Your Visitors

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Where’d I get 47%? According to All Facebook Jeff Widman of BrandGlue did some A/B testing. He discovered… We ran an A/B test just four weeks ago to guesstimate the efficacy of a landing tab. We drove visitors to the fan page of a major brand using ads. Those ad-driven visitors converted to fans at [...]

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5 Reasons Why Your Email Got Deleted

eMarketing

Would you be happy with a return of .30 cents per email address when asking your supporter based for money through an email appeal? With 10,000 people in your email list you’d make $3,000.00 in revenue from one mailing. Subtract the money it cost you to send the email and you’re looking at a pretty [...]

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Open Community and Nonprofit Techies

We’re glad to have  Maddie Grant and Lindy Dreyer guest posting here on NetWits Think Tank this week. They’re doing a virtual book tour exploring concepts from Open Community: a little book of big ideas for associations navigating the social web. In this post, Maddie and Lindy answer a few questions for the NetWits Think [...]

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Cheap, Easy, and Underutilized Online Communication for Nonprofits

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Typically, written communication and email are the dominant types of communication that most organizations use for mass-distribution of messaging.  These methods are typically very effective and well received by the masses.  The problem is, mailboxes are jammed with messages from every other aspect of a person’s life as well.  So that made me start to [...]

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