Videos are an amazing way to share your nonprofit’s story with supporters. But as with all forms of online communication, the goal should be to get that visitor to take an action. Thankfully, the YouTube Nonprofit Program has made it easy to add interactive calls to action to your videos. What do Calls to Action [...]

When in-person is simply not an option, consider using multimedia to enhance your site and make it visually appealing – videos, photos, images, podcasts and even live streaming video are great ways to share your organization’s culture and engage with constituents using a personal, interactive touch. In Part 1 of this series, I will layout [...]

Typically, written communication and email are the dominant types of communication that most organizations use for mass-distribution of messaging.  These methods are typically very effective and well received by the masses.  The problem is, mailboxes are jammed with messages from every other aspect of a person’s life as well.  So that made me start to [...]