Those who follow me on Twitter, or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. Probably no better an indication of my love for the knowledge waiting to be unmasked within this tool, is the (fun?) fact that I can often be found laying in bed [...]

How often do you update the content on your website? Updating your website content frequently has 2 key benefits: It makes your supporters return to your website to see what’s new It makes search engines return to re-index your site more frequently, which increases your chances of performing well in search results The easiest way [...]

Earlier this year, in February, Google launched its latest search update in the US: Google Panda (or the Farmer update.) This update was designed to weed content farms out of search results. Content farms are websites that tend to have a variety of content, but most of it is ‘shallow’ and lacking in depth, which [...]

The answer is, it depends who you ask.  There are two very solid “camps” for this one, and each camp have a way of making you feel fearful by not believing them. One point of definition: a clean URL is one that only contains keywords and is missing any of the traditional calls to the [...]

We wrapped up the “9 Essential Elements for Online Success” webinar series this week and are thrilled at the level of participation we received! By popular demand, here are the presentations for you to review and download: 1. Target and Connect (Email, SEO, and Mobile) Check out the associated blog posts: The Big 3: SEO, Email [...]

The day or week after a website launch, someone will inevitably notice that they can’t find the site on Google, Yahoo, or Bing. This might seem comical since there are thousands of  websites launched each day, but it also shows a underestimation of what is required to be found online. However, this isn’t as funny [...]

Building your online presence can be difficult. It takes patience, diligence, perseverance, some technical know-how and a lot of time. When you take a minute to think about all the hours you’ve put in you begin get an idea of what it’s costing you. With that in mind I’m sure you’d like to make sure you’re focusing your [...]

Welcome back! Here is part two of the website health check. Check out part one if you missed it last week. Your forms How many forms do you have on your website? How long are they? Are you asking your audience for information that you believe you need, but is not crucial to the actual [...]

As you wind down for 2010, it’s worth having a quick think about what your priorities will be when you next step back into your office. Where will your focus be in the new year? How will you reinvigorate yourself, your work and your organisation in 2011? Most importantly, are you considering how your online [...]

Everyone has a favorite “Bushism”, right? Mine is when George Bush was asked if he has googled anybody. He replied, “Occasionally. One of the things I’ve used on the Google is to pull up maps…” So, if George W. is using the Google, then all nonprofits should be as well. Especially in today’s world, it’s more important than ever [...]