Social Media’s Impact on Cause Marketing with Chris Noble

Posted by to Cause Marketing on July 20th, 2011

Back in March of this year at SXSW I got the chance to spend a few minutes with Chris Noble the “Voltaire” [ according to him :) ] of cause marketing.

If you don’t know Chris make sure to say Hi to him on Twitter. He (along with his team at the Causemedia Group) works to unite for-profit brands and non-profits for social good.

Chris has two main points in our interview …

… In 2010 social media for social good was defined by light engagement and what some would call  ”Slacktivism”.

… In 2011 social media for social good is moving from light engagement to deep relationships through donor cultivation.

Watch below to hear more …

If you can’t see the video above, click here.

Your Turn …

My question to you. How have you seen social meidia used in the cause marketing world? Are there any key tips/insights you can share with us based on your experience?

 

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  • http://www.ventureneer.com Geri Stengel

    Good points! Doing something is better than doing nothing, even if you don’t do all that you “should” do. If Noble is right, that “slacktivism” may have made people more aware and more willing to actively engage with nonprofits.

  • George

    Pragmatic and genuine.  I can see how he got where he is.

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