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A few months ago we published the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report and yesterday we released the 2011 Online Giving Report.

The research in these reports is extensive and well worth the read if you’re into all things fundraising, but I’d like to focus your attention on one piece of the findings for now.

The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors.

In fact, the dominate giving channel for new donors 64 years old and younger is online. Plus, revenue and household income for online acquired donors is significantly higher than for offline acquired donors.

The trend towards online fundraising is an important one to pay attention to. Here’s why …

• It has become increasingly common for new donors to give their first gift online.
• In aggregate, online-acquired donors have much higher cumulative value over the long term than traditional mail-acquired donors.
• Every year, large proportions of online-acquired donors switch from online giving to offline sources – primarily to direct mail.
• In 2011, online giving was up 13% on a year-over-year basis when large International Affairs organizations are removed from the analysis.
• In 2011, 87% of organizations had at least one online gift of $1,000 or more. The median online gift of $1,000 or more was $1,200. 43% of these donations were between $1,000 and $5,000.
• The largest amount given online in 2011 was $260,000.

Donor Acquisition Through Online Sources Should be a Growing Part of Your Fundraising Strategy

If you’re looking for new ways to acquire donors online make sure to check out Friends Asking Friends – A great donor acquisition tool for nonprofits.

Blackbaud released its 2011 Online Giving report today. The report combines findings from The Blackbaud Index of Online Giving with additional multi-year giving data to provide the most comprehensive analysis of online giving trends in the nonprofit sector.

The report includes 24 months of online giving data from 1,895 nonprofit organizations, online major giving data from 2,397 nonprofits, and both online and offline data representing $5.1 billion in total fundraising from 1,560 nonprofits.

Here are some key findings in the 2011 Online Giving Report:

• Online giving was up 13% on a year-over-year basis when large International Affairs organizations are removed from the analysis.
• 54% of the organizations in the analysis experienced results at or above this growth rate.
• Large organizations grew by 8.6% and medium organizations grew 13.1% in 2011. Smaller nonprofits grew 12.8% compared to the same time period in 2010.
• When large International Affairs organizations are included in the analysis the growth rate drops to 0.3%.
• The Japanese earthquake and tsunami in March 2011 had no significant effect on the overall online giving trends.
• 34.8% of online giving happened in October, November, and December of 2011.
• 87% of organizations had at least one online gift of $1,000 or more.
• The percentage of total fundraising that comes from online giving decreased to 6.3%.
• Every nonprofit sector in the analysis has had double-digit online fundraising growth since 2009.

Lots more data, trends, and analysis in the complete report. You can download the 2011 Online Giving Report here.

Many special thanks to Jim O’Shaughnessy and Allison Van Diest for their help on the report again this year.

Guest post by Bill Connors, author of Fundraising with The Raiser’s Edge: A Non-Technical Guide. Make sure to check out his upcoming webinar where Bill will talk about Making the Most of Recurring Gifts with The Raisers Edge — 2/22/12 @ 2pm ET  — Register Now!

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Recurring Giving - The #1 way to create steady fundraising revenue.

You’d probably agree that, along with looking to increase the lifetime value of donors, many nonprofits (possibly yours) are striving to do more with less while also looking for new ways to secure consistent funding.

It’s a tough position to be in—being required to do more with less.

One of the ways nonprofit organizations are meeting this demand is by placing some of their focus on building successful online fundraising programs. The reason they’re going this rout is because online giving is a key component to Achieving 3X Better Fundraising Results.

But why not take it to the next level by including a recurring giving option as part of your online fundraising strategy and service to donors?

Here’s why …

Recurring Giving helps Increase Donations

The concept of recurring gifts is simple. Donors commit to a donation amount that is paid regularly—most often monthly.

The average monthly gift ranges from $5 to $50 per month and with low dropout rates, no end date for each recurring gift, and regular appeals to upgrade monthly contributions, the lifetime value of each donor can reach into the thousands.

It’s estimated that donors who are set up to give on a monthly basis are give 600-800% more than annual giving donors. Incredible, I know!

Recurring Giving helps Build Supporter Loyalty

Supporters are more likely to make a donation, and more likely to continue donating, if you make the process easy.

And what could be easier than having a monthly gift deducted from your credit card or checking account?

In just a few minutes, donors can click a button in your email newsletter to donate, provide their monthly gift amount and payment information, and just like that they are part of your recurring giving program. Or you could add an option to your direct mail response cards and telemarketing scripts for donors to make recurring gifts.

Supporters like this method because it is quick, easy, cost-effective and better for the enviroment.

By eliminating the need for checks and cutting down the number of direct mail, you’re satisfying the desire donors have to see a large portion of their money go directly to programs (the things that actually change the world) instead of overhead or administrative costs.

It’s a win for everyone.

Recurring Giving Creates Predictable Revenue

Because donors are giving monthly, the revenue stream from your recurring gift program is very predictable. It is among the most cost-effective long-term fundraising methods that exist today.

The gift is only solicited once, and because it is handled electronically, processing costs are kept low. Additionally, donors must put forth effort to cancel their gifts, giving you the benefit of “donor inertia.”

With a steady and reliable stream of income that has low and predictable dropout rates, organizations can count on this future income more safely than upcoming direct mail or telemarketing efforts.

Once you are set up with the appropriate technology, you can handle thousands of gifts electronically, which significantly reduces the burden on your staff.

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Join Bill when he talks about Making the Most of Recurring Gifts, on February 22, 2012 at 2:00 p.m. ET. You’ll even learn about recurring gift management in The Raiser’s Edge. Register Now!

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This is a guest post by the talented Brett Meyer, Communications Director at the Nonprofit Technology Network. Make sure to check out their annual Nonprofit Technology Conference, taking place in San Francisco, April 3-5 2012.

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Did you know that nearly 90 million Americans use their phone to read email?

If you’ve been been putting off accepting the growing reality that people read the messages your organization sends on mobile devices, stop right now. Just stop it. Stop and accept.

ComScore reports that nearly 90 million Americans use their phone to read email – and that number grew by 28% over the past year. Mobile is no longer something we need to worry about at some point in the future. To ensure we’re getting our messages out effectively, we need to address it right now.

Fortunately, it’s pretty easy to get started.

The Data

Over the past two weeks, we’ve been running A/B tests on our new mobile template. We sent out a total of 15 distinct messages, to more than 50,000 addresses (roughly 5% of the messages we expect to send this year). The messages went out at the same time, with the same subject line and the same content; the only difference was the template – our new mobile-enhanced code against our old version.

The results couldn’t be more clear. 14 of the 15 messages with the mobile template performed better, by an average of 2 percentage points of open rate. (So, if the regular template achieved a 20% open rate, the mobile version got 22%). The spread was from 0.6% to 7%; the median improvement was 1.92%.

That’s good news. Even better? You can do it, too. It really only requires two changes.

The Preview

We were spurred into action by Gregory Heller at CivicActions. He asked,

“Why do so many organizations waste the opportunity to hook their email subscribers with the first line of the email message?”

Gregory’s not talking about subject lines exactly, but about how the ubquitous, “E-mail not displaying correctly? View it in your browser.” line had taken over his mobile in-box. Guilty! Here’s how our messages showed up in iOS:

And Gmail renders things similarly:

This is no small matter. Campaign Monitor found that as of June 2011, iOS and Gmail accounted for up to 23% of email clients.

It only took a little <table> magic to fix that problem. Now, our messages lead with something like:

and:

It’s like gaining an extra 40-80 characters of promotion space! And the code changes are easy. We went from:

to:

(Click images for full size versions.)

The Content

So, that addresses what our readers saw when they received messages from us on their mobile devices or in Gmail. What about when they read it? If you’ve read email on your mobile – and knowing this crowd, I’m sure you have – you know it can be a cramped experience. NTEN’s messages on an iPhone pretty much required zooming in:

To make it easier to read, we applied some style information, as suggested by Cameron LeFevre of M+R Strategic Services. Essentially, we just hid the (non-critical) information in the righthand sidebar:

Ah, that’s better: no distractions. (As a bonus, you can see how the extra table information that’s generating the preview text looks in the actual message, up there at the top.)

All it took was the CSS @media query. Seriously, you can pretty much just copy and paste. But Cameron’s already written up a guide for that, so I suggest you read that and follow his advice.

What’s Next?

If I’d been a better data scientist, I would have made just one change at a time and tested them separately – but I’m convinced enough of the efficacy of the changes in combination that all of NTEN’s messages will be using a mobile-enhanced template in the near future.

We have some work to do to clean up the look; I didn’t spend a huge amount of time making it pretty without knowing if it was worth the effort. We’ll likely also add some mobile-only style to make the font bigger in the mobile version, for even better readability.

Of course, you should keep in mind that the NTEN audience is very tech-savvy – yes, it’s okay to pat yourself on the back! – and your own results may vary. If you do some testing of your own, we’d be very interested to hear the results.

But I think it’s pretty safe to add this to my list of ways you can improve your email open rate.

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Many summer peer-to-peer fundraising events will be opening registration in the upcoming months (hopefully, yours included).

To get the most from your event this year, it’s important to realize that your participants are a diverse group and you need to speak to each group differently.

Sending one-size-fits-all event update isn’t going to cut it anymore. You have to target each audience with a tailored message – one that speaks to them.

Why?

Your participants have different motivators, perspectives and needs. They also have varying levels of commitment to your event and organization.

First-time participants have separate needs from longtime participants. Superstar fundraisers respond differently than those who raise the minimum. Team captains have a different perspective than individual participants.

With so much money at stake, it’s important that your event communications resonate with participants and anticipate their needs. Strive to answer their questions before they even think of them.

Just like email appeals, crafting unique messages for different audiences is the best way to connect, inform and motivate participants.

In fact, by sending targeted communications to its different audiences, the Susan G. Komen Global Race for the Cure was able to increase their average amount raised per fundraiser and overall amount fundraising (despite fewer participants). Check out the results …

• With 2,500 fewer participants registered, the Global Race has brought in $150,000 more in donations to date
• Fundraisers raised an average of $32 more in 2010
• Power fundraisers brought in over $25,000 more than last year
• Overall average donations increased by $8 per registrant

So, how can you start segmenting your audiences, tailoring your communications and improving your fundraising results? Here’s seven ideas to get you started …

7 Event Participant Types and How to Effectively Communicate with Them

Your communications should tell all participants why donations are needed and how they’ve been previously used. Besides that, here’s what to say to your unique audiences:  

Superstar fundraisers

Show them the love! Your communications should let them know how much they’re appreciated. Chances are they’re closely connected to your cause. More than other participants, share outcomes of past donations. Tell them “you did this!” Also monitor their fundraising progress and reach out by phone, if needed. Highlight statistics about how social media can help them raise even more. Provide ways to connect with other top fundraisers. List the top fundraisers and discuss high-level incentives.

Minimum/Non-fundraisers

Keep communications brief. This group will be tough to motivate, so focus on incentives, contests and convenience. Highlight the ease of fundraising by social media and email. Remember, 1 in 4 emails result in a donation. Those who use Twitter raise 10x more than those who don’t. Tell them you know they’re busy. Make fundraising easy by including sample Facebook posts or emails they can forward to friends. Highlight stories of those who’ve raised money with minimal effort. At the end of the day you should be focused on turning these participants in to fundraising superstars!

Team captains

Show them the love, too! Captains are the lifeblood of your event. Send communications that help them manage their team. Include reminders about deadlines and contests. Tell them what they should communicate to their team at different stages of the event. Provide ideas to grow and inspire their team. Emphasize what resources they can access to help them manage their team.

New participants

Explain your mission and why donations are needed in a simple, concise way. Remember, they’ll have to retell it to potential supporters, many for the first time. If you can connect them to your cause, the rest will fall into place. Instead of overloading them, focus on the simple things they can do at each stage of the event. “You’ve registered! Here are 2 ways to get started” or “The event is a month away. Here are 2 things to do this week.” Highlight first-time participants who made a difference. Here are 44 more tips for engaging with new participants.

New teams

In addition to what’s outlined above for new participants, communicate the rankings of top teams to motivate those with a competitive side. Send event and team-related details, so they’re not bombarding their team captain with questions. Highlight team-specific contests, like best theme or largest team. Feature stories of other teams.

Returning participants

Returning participants are like gold to any event fundraising organization so make sure you acknowledge they’re the reason for the success of past events. Outline how last year’s donations were used and tell them what you could do with more money this year. Be specific! Vague, high-level phrases do not inspire. Also, let them know what event details are the same this year and point out anything that’s new. Remember, it’s about their success in the current event and getting them to come back next year!

Returning teams

In addition to what’s outlined above for returning participants, include rankings of top teams and many team stories. Learning about other teams will give returning teams fresh ideas and motivation. Also feature team-related contests and incentives.

Basically, you need to create mini-communication plans for these unique audiences. While that does mean more work, it also means more engaged, inspired participants that are far more likely to raise more for your event and return next year.

What other participant audiences have you focused your communications on?

At last year’s Blackbaud Conference for Nonprofits, Allison Nassour and I presented to a full room on the topic of QR codes. We were thrilled that so many people wanted to learn more about them, but also surprised at how many were already using them at their nonprofits.

It seems that QR codes have gone mainstream, or at least hit that tipping point where it’s pretty safe to include them in campaigns. I’ve blogged about how a few nonprofits are using them, and how the Pancreatic Cancer Action Network was seeing real results, but it feels like there is a new energy around using them. With so many creative ways to use QR codes, it’s time for your nonprofit to consider incorporating them into your next campaign.

Here are five reasons QR codes are a good option for your nonprofit:

More and More People Are Scanning QR Codes

They are everywhere – and people are scanning them! 14 million Americans scanned them in June of 2011, and there was a +4500% increase in use from 2009 to 2010. I see them in every magazine, subway station, and store shelf I encounter. My kids have me scan them when we are reading their books, and my wife recently scanned one in London to hail a taxi. People are using them!

QR Codes Can Do a Lot

When scanned, QR codes often take users to a mobile web page.  In addition to web URLs, QR codes can contain SMS messages, plain text, contact info, event invites, Google Maps locations, YouTube videos, or social content. Clever use of mobile technology might be just what your next campaign needs. If you’re creative, the sky is the limit – mobile engagement has many flavor combinations.

Tons of People Can Get a QR Code Reader

With smart phone penetration in the US crossing 40%, QR code readers will soon be everywhere. iPhone, Android, and BlackBerry users can download one of many apps that will scan not only QR codes, but many types of bar codes. If you have BlackBerry Messenger 5.0, a QR code reader is native to the device! The message is that your audience has the gear to scan QR codes.

Creating QR Codes is Easy and Free

Including QR codes will not add a ton of time to your project, or break your budget. QR-Stuff.com and Kaywa both create QR codes for free and have a ton of features. If you’re already using a URL shortener like bit.ly or goo.gl, you’re in good hands because they automatically generate a QR code for you. The benefit here is that you can use these platforms native metrics to track the success of your QR code.

Many Nonprofits Have Used Them Successfully

I even bet your nonprofit has used them, right? There are great stories on the web about nonprofits who have seen success with QR codes, like Heifer Portland, The South Carolina Aquarium, and Maymont. Check out the slides from our presentation, Scanning for Good: How Nonprofits Can Use QR Codes – there are a bunch of examples in the second half of the deck. Engagement, advocacy, fundraising – these are all areas where QR codes will help you tap into the mobile market.

Are you using QR codes at your nonprofit? Share what you’ve learned in the comments below!

Scanning for Good: How Nonprofits Can Use QR Codes

The tie between online advocacy and fundraising is significant.

So significant that organizations who run effective online advocacy campaigns followed by timely and relevant fundraising appeals are seeing double the fundraising response rates. (Download the full report)

But why?

Connecting Online Advocacy and Fundraising: The 1 Key to Success

If your organization pursues online advocacy, you already have a lead-in to online fundraising; if not, you should explore other ways to connect online with your constituents.

Why?

Because key industry benchmarks and trends show that engagement online through advocacy is an effective springboard for  raising money because advocates are 7X more likely to give (full report), compared to non-advocates.

Transform Actions Into Money

So how do you clear a path from taking action to giving money?

Closely follow actions with messages that thank supporters or report on results – and then add a request for donations to support your cause.

To capture potential donors as soon as they act, you might send a follow-up email that includes these three elements:

1. Thank your constituents for taking action. Emphasize that their actions contribute to a cause that’s important to them.
2. Remind them of your organization’s mission. Explain the change you’re trying to bring about and the need for money to run a productive campaign.
3. Integrate a fundraising appeal. The more specific you can be about how your constituents’ money will be used to respond to an issue, the better.

Integrate Actions and Appeals

You can incorporate appeals into your email messages in a variety of ways.

For example, you might include the appeal directly in the text of a thank-you message; include a “donate” button in the footer or in a follow-up appeal for action.

For example:

OR

The Gift that Keeps on Giving: Build a Sustainer Program

We have already seen how striking while the iron is hot can boost response rates on action alerts and fundraising appeals.

One of the ways to further leverage news-driven advocacy opportunities is by encouraging donors to make recurring gifts. While this may diminish the overall response rate, it will help you grow a dependable revenue stream and increase the lifetime value of your donors.

Ever buy something that’s “one size fits all?” Maybe a hat or pair of gloves?

It usually doesn’t work out so well.

The same is true with your holiday email appeals.

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals.

Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *

So, utilize all that great information in your database to deliver the right email message to the right audience.  Said another way – what works offline also works online.

Examples and practical tips to live by

Several of our Blackbaud nonprofit customers have recently had incredible success using a personalized approach to email:

1) An animal rights organization doubled click-through ratesby personalizing an event email invitation with:

• The last year people attended
• How much the event raised that year

2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by:

• Thanking people for last year’s gift (in the headline and first paragraph)
• Including last year’s gift amount
• Including how last year’s donations were used

3) A university found their newsletter open rates increased by 7-12% when they personalized the first story within a newsletter to different audiences.

What if I don’t have the data?

You may be wondering “How can I ask personalize our email if we only have someone’s email address?”

My answer would be start finding out more. Ask for interests during the email signup process. Give current subscribers the opportunity to tell you what they like. Capture more info during event registrations. The point is to get creative in how you capture info about your supporters.

Analyze the stats of previous emails. For example, if you’ve sent an email alert on lung cancer research, recipients who clicked-through that message may be interested in lung cancer funding opportunities in your next email appeal.

When making a hard ask

When asking for donations, include funding opportunities that match your constituents’ interests. If you’re asking for unrestricted donations, position your ask in a way that speaks to their interests.

Your constituents will likely only take a few seconds to decide whether to hit “Delete” or keep reading. Relevant content may be what catches their attention, establishes a connection and keeps them reading.

Personalize or die

If you’re not delivering personalized content, your email could negatively impact your relationships. Send too many “one size fits all” emails and you risk decreased interest, lower attention levels and, ultimately, less engaged constituents.

*MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008.

Whether you’re a seasoned event fundraising professional who has been running successful events for years or a newbie looking to learn more about how to be an excellent event fundraiser, we’ve got something for you.

With over 500 minutes (that’s 10 hrs) of free event fundraising consulting you’ll learn everything from how to get started with your first event to running effective multi-channel communications programs that increase fundraising performance.

The best part – It’s all available for free! You can watch and listen to all 10 of the sessions any time you want. All we ask is that you Sign Up for our Free Monthly eNewsletter. Over 1500 of your peers have already done so.

Ok, on with the 10 expert event fundraising strategies and free recorded consulting …

Turn Donors into Fundraising Machines

Tired of the same old fundraising routines? This session will explore peer-to-peer fundraising and how to turn constituents into ambassadors for your cause. Download session slides.

Improve Fundraising Performance with Insightful Reporting, Measurement and Analysis

In this session we’ll discuss key metrics to use when planning next year’s event, outline performance indicators to turn zero and mid-tier participants into fundraising powerhouses and provide a reporting refresh to make sure you’re accessing all your event data. Are you ready to put analysis into action?

Watch the session recording | Download the session slides

Increase Communication Effectiveness Through Multi-channel Marketing

In this session, we’ll tackle best practices for multi-channel marketing to increase event recruitment, performance, and revenue. Charity Dynamics’ Donna Wilkins will help you beef up your event communication. Join us and get new ideas for connecting Facebook®, Twitter®, YouTube®, email and more.

Watch the session recording | Download the session slides

Motivate Participants and Fundraisers with Powerful Email Campaigns

In this session you’ll learn how to build email campaigns and create messages that get read and inspire participants to take action. Topics covered include: automatic recurring emails, email segmentation, frequency, and design for desktops and mobile devices.

Watch the session recording | Download the session slides

Efficiently Manage Administrative Activities by Mastering the Tools

In this session, The Arthritis Foundation’s Meghan Beasy will share how she tones up her events by using some infrequently used tools in Friends Asking Friends. You’ll learn how she uses the Event Admin section to track expenses, communicate with participants, schedule tasks, and more!

Watch the session recording | Download the session slides

How Can I Make Next Year’s Event More Successful?   

In this session we’ll discuss event communication and marketing plans, event sponsorship and committees, site design, tools to drive revenue and awareness, and much much more.

Download recording | Download session slides

How Can I Develop a Successful eMarketing Strategy?

In this session you’ll learn how to create an event eMarketing strategy and ways to ensure you get maximum impact. We will cover topics like email timing, frequency, and design.

Download recording | Download session slides

What Can I Learn from Last Year’s Numbers? 

In this session we’ll share best practices for performing detailed analyses of event data to discover hidden gems within your event. We’ll share how you can impact your event and participant behavior by analyzing mid-season metrics and discuss how the event data from this year’s achievements can lead to next year’s successes.

Download session slides

How Can My Events Raise More and Utilize New Strategies?

In this session, we’ll talk about how to create an effective event fundraising website, how to raise more funds online, and how to integrate online and offline efforts. Plus, learn more about what’s new with Blackbaud Friends Asking Friends – Hint: Google Analytice and Mobile Ready Fundraising.

Download recording | Download session slides

We Have a Facebook Page and My Participants are Tweeting…Now What?

Learn how your organization can use social media to extend your reach, increase online presences, and raise more funds. You’ll also learn how social media works with online and offline tactics to create integrated marketing and cultivation plans for your event.

Download recording | Download session slides

Guest post by the one and only Allyson Kapin - co-founder of Rad Campaign and blogger at frogloop – Care2′s nonprofit marketing blog. Make sure to check out what she’s got going on!

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Year-end fundraising is here.

This is the time of year that your organization should be raising up to 40% of its donations online. Yes, that’s right – up to 40% of donations come in at the end of the year for many nonprofits that have a solid year-end fundraising plan in place and an engaged list of supporters.

Looking for some good data and examples for your fundraising team?

Check out some of the info and screenshots I shared last week on the Blackbaud webinar Year-End Fundraising Campaigns that Rock with Frank Barry from Blackbaud and Kai MacMahon from Autism Speaks.

Fundraising Facts

• In 2010 an estimated $291 billion was raised. – Charity Navigator
• This is an increase of 3.8% from 2009 when giving was $280.3 billion. – Charity Navigator
• 73% came from individuals. – Charity Navigator
• While a large majority of donations are still made by check (79 percent), online fundraising is the fastest growing donation channel. – AFP
• Online fundraising grew 34% and raised over $20 billion dollars in 2010 – Blackbaud
• The average 1x donation is $60.00. – eNonprofit Benchmark study.
• Median revenue per donor for multichannel supporters was $339 compared to $88 for offline. – Blackbaud
•  First year retention for multichannel donors was 51%. - Blackbaud
• On average fundraising responses rates range from .08% to .13% – eNonprofit Benchmark Study

Three Ingredients for Successful Year-End Fundraising

1. Don’t Make Me Think or Search

Have a clear call to donate in the form of a big bold button. This should be incredibly obvious in your navigation and in a callout box towards the top of your website. If you want to raise money, the donate button should not be buried and de-emphasized on your website.

2. Test Your Donation Landing Pages

This is one of my favorite tips from Alia Mckee over at Sea Change Strategies.  After you finish reading this blog post, give two of your friends $10 and ask them to donate money to your website. Ask them to share their donation experiences with you. How was the flow? What was confusing? Did they get frustrated at some point and not want to complete the donation? Tell them to be brutally honest.

3. Optimize Your Donation Pages

Provide compelling reasons to donate and tell donors how their hard earned money is being spent. BTW donating money to general operating expenses is not a compelling reason to donate. It should focus on programs that are helping you meet your mission.  Be sure and also provide clear donation information with options for different types of donations – one time, recurring, etc.

Year-End Fundraising Examples

Thanks to our friends Farra Trompeter over at Big Duck and Avi Kaplan of Rad Campaign we compiled several year-end fundraising appeals from 2010. Three of them are featured below. Like with any good fundraising appeal or campaign, there are elements that shine and some simple ways organizations can make them even better.

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What are your favorite strategies or examples for year-end fundraising?

Originally shared on frogloop, Care2′s nonprofit marketing blog. > Rock Your Year-End Fundraising