http://www.netwitsthinktank.com Welcome to NetWitsThinkTank.com: an online resource for nonprofit organizations working with social media, internet marketing, and online fundraising. Tue, 21 Feb 2012 21:02:28 +0000 http://backend.userland.com/rss092 en The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors. In fact, the dominate giving channel for new donors 64 years old and younger is online. Plus, revenue and household income for online acquired donors is significantly higher than for offline acquired donors.]]> http://www.netwitsthinktank.com/online-fundraising/why-online-donors-are-worth-more-than-offline-donors-infographic.htm

Blackbaud released its 2011 Online Giving report today. The report combines findings from The Blackbaud Index of Online Giving with additional multi-year giving data to provide the most comprehensive analysis of online giving trends in the nonprofit sector. The report includes 24 months of online giving data from 1,895 nonprofit organizations, online major giving data [...]]]> http://www.netwitsthinktank.com/internet/2011-online-giving-trends.htm You'd probably agree that, along with looking to increase the lifetime value of donors, many nonprofits (possibly yours) are striving to do more with less while also looking for new ways to secure consistent funding. All things recurring giving can help with.]]> http://www.netwitsthinktank.com/online-fundraising/3-reasons-to-start-a-recurring-gift-program.htm

Did you know that nearly 90 million Americans use their phone to read email? If you've been been putting off accepting the growing reality that people read the messages your organization sends on mobile devices, stop right now. Just stop it. Stop and accept.]]> http://www.netwitsthinktank.com/mobile/why-you-need-a-mobile-ready-email-template.htm Register for our  Event Fundraising eNewsletter to receive more practical fundraising tips like these in your inbox. Register Now! Many summer peer-to-peer fundraising events will be opening registration in the upcoming months (hopefully, yours included). To get the most from your event this year, it’s important to realize that your participants are a diverse group [...]]]> http://www.netwitsthinktank.com/friends-asking-friends/number-one-way-to-raise-more-money-through-peer-to-peer-fundraising-events.htm At last year’s Blackbaud Conference for Nonprofits, Allison Nassour and I presented to a full room on the topic of QR codes. We were thrilled that so many people wanted to learn more about them, but also surprised at how many were already using them at their nonprofits. It seems that QR codes have gone [...]]]> http://www.netwitsthinktank.com/mobile/scanning-for-good-5-reasons-qr-codes-are-a-safe-option-for-nonprofits.htm The tie between online advocacy and fundraising is significant. So significant that organizations who run effective online advocacy campaigns followed by timely and relevant fundraising appeals are seeing double the fundraising response rates. (Download the full report) But why?   Connecting Online Advocacy and Fundraising: The 1 Key to Success If your organization pursues online [...]]]> http://www.netwitsthinktank.com/advocacy/advocates-7x-more-likely-to-give.htm Ever buy something that’s “one size fits all?” Maybe a hat or pair of gloves? It usually doesn’t work out so well. The same is true with your holiday email appeals. While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t [...]]]> http://www.netwitsthinktank.com/marketing-and-communication/raise-more-by-avoiding-one-size-fits-all-email-appeals.htm Register for our Event Fundraising eNewsletter to receive more practical fundraising tips like these in your inbox. Click Here to Sign-Up and get 5 FREE Event Fundraising Whitepapers! Whether you’re a seasoned event fundraising professional who has been running successful events for years or a newbie looking to learn more about how to be an [...]]]> http://www.netwitsthinktank.com/friends-asking-friends/10-expert-event-fundraising-strategies.htm Guest post by the one and only Allyson Kapin - co-founder of Rad Campaign and blogger at frogloop – Care2′s nonprofit marketing blog. Make sure to check out what she’s got going on! — Year-end fundraising is here. This is the time of year that your organization should be raising up to 40% of its donations online. [...]]]> http://www.netwitsthinktank.com/online-fundraising/three-ingredients-for-successful-year-end-fundraising.htm