The Power of Social Fundraising and Friends Asking Friends [INFOGRAPHIC]

Posted by to Event Fundraising, Friends Asking Friends, Online Fundraising, Social Media on May 17th, 2011
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Over the past five years peer-to-peer fundraising (aka social fundraising, event fundraising or friendraising) revenue has more than doubled online – reaching close to the billion-dollar mark.

It’s been amazing to watch.

With the continued growth of Internet usage, the rise of social media, and the smart phone revolution it’s likely that social fundraising will continue to play a significant roll for non-profit organizations (or start to play a growing roll for those organizations who don’t already participate in this type of fundraising).

Check out the below social fundraising INFOGRAPHIC. You’ll learn a bit about the industry’s growth, what drives the fundraising success and the power of Friends Asking Friends.

Social Fundraising powered by Blackbauds Friend Asking Friends

Big shout out to Shane Snow for his work on this!

 

Looking for more information on the above data? Register for our Social Fundraising Newsletter and immediately get access to the full reports used to construct this INFOGRAPHIC.

  • Understanding the Value of Team Captains
  • Making Participants and Donors Successful with Mobile Solutions
  • Peer-to-Peer Event Fundraising Consumer Survey
  • Raising More Money Online with Independent Fundraising Events
  • Increase Event Fundraising with Social Media

 

So, How is your organization harnessing the power of the social web by empowering your supporters to take part in peer-to-peer fundraising activities?

Here are a few quick facts about Blackbaud’s Friends Asking Friends:

  • Supported over 37,000 events with over 14 million fundraisers raising more than 1.5 billion dollars (and still growing).
  • Organizations increase overall fundraising revenue by 40% more than industry benchmark
  • Users raise six times more than non-users.
  • Fundraising emails have a 90% or greater open rate and a 25% conversion rate.
  • Twitter and Facebook updates convert roughly 0.25 percent of impressions into donations.
  • Average gift size from email is $60 and average gift size from social media mentions is $40.

 

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    Thanks for this post – this infographic easily demonstrates
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