How One Nonprofit Saved Thousands of Dogs Using Social Media

Posted by to Internet on November 14th, 2011

Social media is all the rage, but does it actually help create real change in the world? The folks at Best Friends Animal Society would answer with a resounding yes!

 

Invisible Dogs

Best Friends has introduced the Invisible Dog Campaign, a nod to the invisible dog leash from the ‘70s and ‘80s. “Invisible dogs” refer to the forgotten pets found in city shelters that face tremendous odds to get adopted. “[We’re] turning that into a real message about adopting dogs unseen in the nation’s shelters,” explains Claudia Perrone, marketing manager for Best Friends.

Best Friends provides a valuable example of social media mobilizing people to take action in the real world. Read the full post on Mashable > “How One Company Saved Thousands of Dogs Using Social Media” to learn more about how they…

  1. Use Hashtags
  2. Drive Action
  3. Enable User-Generated Content and Events

 

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  • http://www.rackmountsales.com/ KVM Drawer

    I’m excited to see how Nonprofit saved thousand of dogs over now with the
    advantage of social media.

     

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