To Tweet or Not to Tweet is No Longer the Question

Ian Gruber- 05.06.2009 Follow me on Twitter

If you are “in the loop” surely there was an item in the 9.2.5 Sphere release notes that caught your eye. Or perhaps a colleague excitedly told you that Thon is now integrated with Twitter. If you aren’t “in the loop” consider yourself caught up after reading this post.

To get some background information on Twitter, I highly recommend taking 60 seconds and reading the Twitter Wikipedia entry which is very descriptive. You can also check out our own Frank Barry’s “Using Twitter for the First Timepost right here on NetWits Think Tank.

 

The Twitter integration does the following things:

  1. Allows participants to send a tweet directly from their participant headquarters.
  2. Automatically includes a shortened link back to the participant’s personal page.

 

 Participant Headquarters with Twitter Integration Activated

 

The Thon Twitter feature is extremely exciting for the following reasons:

  1. Integration has never been this easy. SaaS to SaaS product integrations make it extremely easy for end users to utilize new functions. One click is all it takes to activate Twitter for all Thon participants in your event.
  2. Multi channel donor outreach works. If you aren’t a believer yet, you might have missed the last DonorCentrics Internet Giving Benchmark Analysis. It’s likely that many of your participants are already using different methods to solicit and steward their friends and family to achieve their fundraising objectives. Things just got easier for participants that use Twitter.
  3. Twitter integration is free. This new feature is included with your purchase of Thon at no extra charge. Additionally, Twitter is free for your participants.

 

Stay tuned about other exciting changes to the Sphere product by following me on Twitter.

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