Thank You for Your Permission

Post by Frank Barry - 8.12.2009 - Follow me on Twitter

We’ve been blogging here at NetWits Think Tank for about six months now. It’s been an exciting time for us. We’re learning from you and encouraged by the interaction, participation, readership and raw statistical growth we’ve seen so far. In a nutshell, we’re glad you’ve given us permission to deliver our content to you and that you’re finding what you read here useful.

What’s permission marketing?

PermissionBestselling marketing author Seth Godin, in his book Permission Marketing, explains it like this:

Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.”

“A permission asset is the privilege (not the right) to deliver anticipated, personal and relevant ideas to the people who CHOOSE to get them.”

Which means … 

  • You’re building a following.
  • You’re the bulls-eye, not the arrow.
  • You’ve become the selected, not the selector.
  • You’re working in the name accumulation business.
  • You’ve earned the right to market to your customers.
  • You’re worth more next week or next month than you are now.
  • You’re finding products for your customers, instead of customers for your products.
  • You’re accumulating, delivering value TO and maintaining respect FOR a group people who admire and support you and your ideas.

             (Hat tip to Scott for Build a Permission Asset, Part 1)

 

To give you an idea of what I’m referring to we have …

 

Post numbers: Over eighty posts by more than ten authors 

Twitter: Seen over 300 ReTweets (RT) according to Tweetmeme

Google Analytics: Grown by about 800 unique visitors every month since we launched

 

Visitor Growth by Google Analytics

  

 

 

 

 

 

 

 

 

 

 

FeedBurner RSS Stats (This is the real permission piece): Slightly over 500 RSS/email subscribers with a pretty consistent growth curve over the past six month 

 

Feedburner RSS Subscribers

 

 

 

 

Feedburner RSS Subscriber Use

 

 

 

 

 

 

 

 

 

 

Why am I sharing all this with you?

First I wanted to thank you for your time and attention. I know they’re precious. Second, I believe permission marketing applies to the way your nonprofit interacts with its supporters and those who you’re trying to reach.

Do you have the permission of your supporters or are you just blasting people? I see the blasting tactic more often than not. If you have their permission are you holding up your end of the bargain by delivering on what you promised them?

You (and me) should always be evaluating how we’re doing in this area. It’s vital to success in the world of multitasking, attention deficit disorder, over-commitment and not enough time in the day to get everything done. People’s time is valuable and limited so don’t waste it or they’ll stop listening.

 

Our promise to you

We’ll keep delivering content that helps you think about how the web can help nonprofits and how you can make improvements to your web strategy.

 

What’s your promise and how are you getting permission?

 

Photo Credit: Tim Parkinson

 


How Blogging and Tweets Generate Support for a Family

Measuring Success Online- Is This Internet Thing Worth the Effort?

Nonprofits and Social Media: Seth Godin, Beth Kanter and The Chronicle of Philanthropy All Chime In

Inside a Website Redesign: Plan Canada

Want More Constituents on Your Website? Don’t Annoy Them!

Twitter 101 for Nonprofits

Branding Your Nonprofit: Part 1 of 2

Are you Ready for the Next Facebook?

What is Google Doing for You?

6 Characteristics of a Nonprofit Trust Agent

(INSERT POST TITLE HERE)

What Not to Do on a Fundraising Call

Tips to Strengthen Your Email Campaigns

Listening Dashboard via Email?

On-site and Online Fundraising Best Practices

The Power of a Thank You

Abundant Options & Opting In

Why Twitter Matters

5 Questions Nonprofits Should Ask Before Sending an Email

Help Your Nonprofit Listen Like Starbucks and Dell

5 Mistakes Nonprofit Websites Make

Peer to Peer Fundraising- Painting a Better Picture with Video

Networking at a Grassroots Level

Thank You for Your Permission

Sign Up for NetWits Summer Camp!

A Challenging Economy = More Donations

Have a Contest to Increase Web Traffic

I’m Listening, Now What? 5 Tips to Make Your Listening Worth It

Are Twitter and Facebook Important for Event Fundraising?

Start a Movement!

Set up Your Social Media Listening Dashboard in 30 Minutes or Less

An eCard Experience

Sink or Swim? Nonprofits in 2010

Social Media Strategy: ChildFund International

How to Boost Event Fundraising with Facebook

The Web 2.0 Rummage Sale!

Summer Festivals: Where Music & Philanthropy Collide

Can Social Media Help Your Search Engine Optimization (SEO) Efforts?

Design for Good: 4 (More) Nonprofit Design Principles - Part 2 of 2

A Recipe for Search Engine Visibility: Part II

Payment Processing- You Raised the Dollars, Keep Your Cents

Nonprofit Blogging: Goals, Strategy and Tactics to Crush it

Recurring Gifts: Are You Missing Out on Easy Money?

Members Only!

We Need Facebook (?)

The Healthcare Industry is Stuck – 5 Strategies to Overcome and Resources to Assist

4 Tips to Keep Your Recurring Gifts Recurring

Social Media Strategy: LIVESTRONG and the Summer of Social Good

Social Media Strategy: United Methodist Church and 10THOUSANDDOORS

Design for Good: 4 Nonprofit Design Principles - Part 1 of 2

Social Media Strategy: 12for12k Challenge with Danny Brown

Tangible Love

A Recipe for Search Engine Visibility

Social Media Strategy: Children’s Hospital of Los Angeles

5 Email Sins to Avoid

Are Your Alumni Bored with You?

How One Multi-Chapter Organization is Succeeding with Virtual Accounts

6 Ways to Build Your Email Subscriber List through Social Media

Power to Your Peeps! Why Real-time Fundraising with Twitter Works

Giving Credit Where Credit is Due...

4 Facebook Tips for Nonprofit Success – See What Others are Doing

Reach Your Audience Where Your Audience Already Is!

Is Twitter Important for Thon Participants?

Mastering "The Google"

What's Really Going on with Events this Season?

Podcasting, Podcasting, Podcasting

Social Media Strategy: Athletes for a Cure

Does Your Website Further Your Mission?

Is Mobile Fundraising the Next Big Thing?

Help a Nonprofit This Mother's Day

4 Keys to Building a Successful Nonprofit Web Site

To Tweet or Not to Tweet is No Longer the Question

Expanded Functions in Sphere Connect API

Are Your Recipients Tired? Look No Further Than List Fatigue: Part II

15 Clay Shirky Quotes That Blew My Mind at NTC

Facebook Launches New API

Facebook to Open a World of Possibilities

Stewardship Isn’t Just a Thank You Letter

Connect Usage Goes BOOM!

4 Ways to Jump Into ‘Fundraising 2.0’

A Good Fundraising Appeal- By My Standards

Design for Good: The Hidden Potential of Footers

Website Omnipotence

When Social Networking Worlds Collide– The Facebook-Extended Personal Fundraising Page

2009 Target User Forum- Day 2

YouTube Video, $10,000 Dollars and Your Nonprofit

The Social Media Nonprofit Event Planner

Facebook & “Old People*”

Are Your Recipients Tired? Look No Further Than List Fatigue.

Don’t Fall Behind, Fundraising is Moving On!

SXSW Recap

Things I liked from SXSW Interactive

Five Things I Saw at SXSW

2008 donorCentrics Internet Giving Benchmarking Analysis

Why should you get your event participants to send more emails?

To Moderate or Not to Moderate? That is the Question.

Skittles and Your Nonprofit

Takeaways from the Run Walk Ride Conference

Taking Five Website Staples to the Next Level

Assigned Affinity

Don’t Dump – Learn to Listen

Twitter: Time Waster or Valuable Tool?

Using Twitter for the First Time

Bigfoot Sighting

RSS: Best thing since sliced bread

One Life is Enough!

Recent Posts


Nonprofit Tech Featured Blog