The Power of a Thank You

Morgan Schneeberger 08.24.09

A friend recently told me a story that resonated with me.  She and her husband inherited a bit of family money and immediately knew they wanted to donate it to a favorite local cause. They took some time to meet with the Executive Director, talked over ideas regarding the use of the money, and left feeling great about their decision to give.

One month passed, and then another. By the third month they couldn’t believe they didn’t receive a thank you, not to mention a receipt for their donation.

As you can imagine, this left a sour taste in their mouth. This was the largest donation they had ever made and they couldn’t believe the lack of follow up on the nonprofit’s behalf.

The interesting thing about this story is that this couple ended up getting a bit more family money than they expected and because of the experience they had with the first nonprofit, decided to give the extra amount to a different organization that they had previously had interactions with and knew they would be genuinely thanked.

For me, this story isn’t just about thanking your donors for donating their money or time with you, although that is extremely important. It’s about what it says to a donor when you don’t take that action. My friends are concerned that if the organization can’t take the time to thank and receipt them, are they going to take the time to appropriately use those funds?  We all hope the answer is yes, and most likely it is, but it sure does feel better when you get that immediate follow up and can track the effectiveness of an nonprofit organization.

 

Best practices for donor acknowledgement:

  • Immediately confirm a donor’s online gift through a detailed thank you page.
  • Generate an immediate thank you email for donors.
  • Mail an acknowledgement of the gift within two business days.

 

Technology can help you easily accomplish a quick and seamless process to thank, receipt, and ultimately cultivate a donor online.  Let me show you…

 

 

I gave a donation to Sea Shepherd Conservation Society this morning…

 

and immediately received a donation confirmation screen…

 

and a thank you email within two minutes of making that donation.

 

 

Talk about efficiency!

 

How are you acknowledging your donors online or offline? Leave a comment and let us know! 

 


What Not to Do on a Fundraising Call

Tips to Strengthen Your Email Campaigns

Listening Dashboard via Email?

On-site and Online Fundraising Best Practices

The Power of a Thank You

Abundant Options & Opting In

Why Twitter Matters

5 Questions Nonprofits Should Ask Before Sending an Email

Help Your Nonprofit Listen Like Starbucks and Dell

5 Mistakes Nonprofit Websites Make

Peer to Peer Fundraising- Painting a Better Picture with Video

Networking at a Grassroots Level

Thank You for Your Permission

Sign Up for NetWits Summer Camp!

A Challenging Economy = More Donations

Have a Contest to Increase Web Traffic

I’m Listening, Now What? 5 Tips to Make Your Listening Worth It

Are Twitter and Facebook Important for Event Fundraising?

Start a Movement!

Set up Your Social Media Listening Dashboard in 30 Minutes or Less

An eCard Experience

Sink or Swim? Nonprofits in 2010

Social Media Strategy: ChildFund International

How to Boost Event Fundraising with Facebook

The Web 2.0 Rummage Sale!

Summer Festivals: Where Music & Philanthropy Collide

Can Social Media Help Your Search Engine Optimization (SEO) Efforts?

Design for Good: 4 (More) Nonprofit Design Principles - Part 2 of 2

A Recipe for Search Engine Visibility: Part II

Payment Processing- You Raised the Dollars, Keep Your Cents

Nonprofit Blogging: Goals, Strategy and Tactics to Crush it

Recurring Gifts: Are You Missing Out on Easy Money?

Members Only!

We Need Facebook (?)

The Healthcare Industry is Stuck – 5 Strategies to Overcome and Resources to Assist

4 Tips to Keep Your Recurring Gifts Recurring

Social Media Strategy: LIVESTRONG and the Summer of Social Good

Social Media Strategy: United Methodist Church and 10THOUSANDDOORS

Design for Good: 4 Nonprofit Design Principles - Part 1 of 2

Social Media Strategy: 12for12k Challenge with Danny Brown

Tangible Love

A Recipe for Search Engine Visibility

Social Media Strategy: Children’s Hospital of Los Angeles

5 Email Sins to Avoid

Are Your Alumni Bored with You?

How One Multi-Chapter Organization is Succeeding with Virtual Accounts

6 Ways to Build Your Email Subscriber List through Social Media

Power to Your Peeps! Why Real-time Fundraising with Twitter Works

Giving Credit Where Credit is Due...

4 Facebook Tips for Nonprofit Success – See What Others are Doing

Reach Your Audience Where Your Audience Already Is!

Is Twitter Important for Thon Participants?

Mastering "The Google"

What's Really Going on with Events this Season?

Podcasting, Podcasting, Podcasting

Social Media Strategy: Athletes for a Cure

Does Your Website Further Your Mission?

Is Mobile Fundraising the Next Big Thing?

Help a Nonprofit This Mother's Day

4 Keys to Building a Successful Nonprofit Web Site

To Tweet or Not to Tweet is No Longer the Question

Expanded Functions in Sphere Connect API

Are Your Recipients Tired? Look No Further Than List Fatigue: Part II

15 Clay Shirky Quotes That Blew My Mind at NTC

Facebook Launches New API

Facebook to Open a World of Possibilities

Stewardship Isn’t Just a Thank You Letter

Connect Usage Goes BOOM!

4 Ways to Jump Into ‘Fundraising 2.0’

A Good Fundraising Appeal- By My Standards

Design for Good: The Hidden Potential of Footers

Website Omnipotence

When Social Networking Worlds Collide– The Facebook-Extended Personal Fundraising Page

2009 Target User Forum- Day 2

YouTube Video, $10,000 Dollars and Your Nonprofit

The Social Media Nonprofit Event Planner

Facebook & “Old People*”

Are Your Recipients Tired? Look No Further Than List Fatigue.

Don’t Fall Behind, Fundraising is Moving On!

SXSW Recap

Things I liked from SXSW Interactive

Five Things I Saw at SXSW

2008 donorCentrics Internet Giving Benchmarking Analysis

Why should you get your event participants to send more emails?

To Moderate or Not to Moderate? That is the Question.

Skittles and Your Nonprofit

Takeaways from the Run Walk Ride Conference

Taking Five Website Staples to the Next Level

Assigned Affinity

Don’t Dump – Learn to Listen

Twitter: Time Waster or Valuable Tool?

Using Twitter for the First Time

Bigfoot Sighting

RSS: Best thing since sliced bread

One Life is Enough!

Recent Posts


Nonprofit Tech Featured Blog