Listening Dashboard via Email?

Post by Frank Barry - 8.26.2009 - Follow me on Twitter

I’ve got another interesting tool for your social media listening toolkit, but before we go into the specifics, let’s remind ourselves of a few things. First, learning to listen online is very important for your nonprofit. Its step zero in the process of setting up a social media strategy – without it, understanding how to make social media work for you is going to be a difficult task. Second, once you learn to listen it’s time to take action. It’s time to take the information you’re gathering and do something with it. It’s time to start engaging with the real people talking about and to you. Remember listening without taking action is useless.

NutShellMail.comThat said, I understand it’s not simple or easy to do. It takes work, time, energy, effort and dedication. No doubt about that. Hopefully you’re learning some things here that will equip you to be successful in your efforts. I believe you can do it.

The things I’ve described in setting up your social media listening dashboard may work for you. Or not. As you begin to work with the tools we’re discussing here think about what works for you. Tinker with them. Try new things. Find new tools. Figure out what works best for you and keep refining your approach. It will pay off. 

 

On to the new tool …

Something that none of the application we’ve discussed do well is aggregate your social media data and interactions into one place and deliver it via email. You may like email? If that’s the case here’s a suggestion – check out http://nutshellmail.com.

 

This would be useful for … 

  • Those that can’t hang out on Facebook or Twitter all day
  • Those who can’t access social networking sites at work
  • Those who don’t like the concept of an online dashboard
  • Those who are not technical enough to set up and online dashboard
  • Those who don’t have the time to set up an online dashboard
  • Those who just want to stick with the tried and true
  • Those who use email so much that anything else is less productive

 

Here are a few highlights for you …

Sign up for account using one of your existing social networking accounts

 NutShellMail Accounts

 

 

Set up your preferred schedule and get your email dashboard on demand.

 NutShellMail Schedule

 

 

 

 

 

 

Set up your social networking accounts

NutShellMail Account Aggregation

 

 

 

 

 

Here's what your email digest will look like (just a sample)

NutShellMail eMail Sample

 

 

 

 

 

 

 

 

 

 

 

 

 

Update, interact, follow, etc… all from within your email client!

That’s right. You can click on one of the links from within the email such as “reply” or “retweet” and it will open up a new email with a very unique TO address. Type in what you want to say in the body of your email then hit send and presto! You have updated Twitter. The same is true for Facebook, MySpace and LinkedIn. Pretty sweet stuff.

 

The team at NutShellMail is onto something here, but there are a few features that I think need to be added to make this useful for more people. One such feature would be search support. Adding the ability to do searches on http://search.twitter.com or http://FriendFeedand.com and have them aggregated into your email digest would fill this out nicely from a data perspective. Another feature built on top of the search results would be to show this information in a visually compelling or telling way. Think of how the C-suite would welcome this! NutShellMail could even do some nice visuals with the information they’re pushing out about your interactions on each of the social networks they support.

 

 

Would this work for you? How? What problems does it solve? What features would you benefit from that don’t exist?

 

 


The Power of One

Email Communication in 2010

The Science Behind the Art - Broadway Cares / Equity Fights AIDS - Part II

Foursquare: 8 Ideas for Nonprofits

Using Social Media to Improve Your Nonprofit's Efforts

How to Choose a Website Vendor- The Solution

2009 in Review

How to Choose a Website Vendor- The Partnership

Use Your Year End Giving as a Starting Point

The Science Behind the Art - Broadway Cares / Equity Fights AIDS - Part 1

The Science Behind the Art - Nonprofit Website Case Studies

Your Network Matters: Fatcyclist Raises Over 135K in 8 Days

Black December?

Obama, Then and Now: Lessons Learned in Online Advocacy and Fundraising (Part I)

Are Nonprofits Ready to Play Foursquare?

A Facebook Success Story: Charleston Animal Society

NetWits Know-How Event Fundraising Webinar Series

#Tweetsgiving Rocks

Watch for Roadblocks: The Road to More Successful Online Fundraising

13 Twitter Search Examples for Nonprofits

50 Social Media Tactics for Nonprofits

10 Ways to Make Your Website Fundraising Friendly

10 Tips for Online Challenge Event Fundraising

Social Media Strategy: A Small Nonprofit's Experience

7 Webby Sessions Not to Miss at BBCon

2009 State of the Not-For-Profit Industry UK Survey Results

How to Leverage Your Newsletter Subscriber List to Solicit Online Donations

Cause Marketing and Social Media go Hand in Hand

How Independent Schools Can Embrace Online and Offline Worlds

Creating a Social Networking Strategy (Part 1)

Jumpstart Year-End Giving with eCards

NTEN Webinar - The State of Online Fundraising

Branding Your Nonprofit: Part 2 of 2

What is Google Search Doing for You?

Generation Thumb

Social Media Strategy: National Association of Dental Plans

4 Internet Competencies You Need for a Career in Nonprofit

Turning "Brochureware" into a Fun and Interactive Website

Help Inspire Your Fundraisers!

16 Starter Tips for Nonprofit Blogging

Dive into the Flickr Pool!

Supporting Independent Event Fundraisers Using Online Tools - LIVESTRONG Day 2009

Want More Constituents on Your Website? Don’t Annoy Them! Part 2

How “Intelligent” is Your Nonprofit?

Using the Social Web to Make Local Impact

Mixing Traditional Media with Social Media

New England Province of Jesuits Wins Award for Faith-Based Standard of Excellence

Index of National Fundraising Performance- Q2 2009

11 Quick Tips to Enhance Your Facebook Fan Page

The Answer to Nearly Every Online Fundraising Question Is...

How Blogging and Tweets Generate Support for a Family

Measuring Success Online- Is This Internet Thing Worth the Effort?

Nonprofits and Social Media: Seth Godin, Beth Kanter and The Chronicle of Philanthropy All Chime In

Inside a Website Redesign: Plan Canada

Want More Constituents on Your Website? Don’t Annoy Them!

Twitter 101 for Nonprofits

Branding Your Nonprofit: Part 1 of 2

Are you Ready for the Next Facebook?

What is Google Doing for You?

6 Characteristics of a Nonprofit Trust Agent

(INSERT POST TITLE HERE)

What Not to Do on a Fundraising Call

Tips to Strengthen Your Email Campaigns

Listening Dashboard via Email?

On-site and Online Fundraising Best Practices

The Power of a Thank You

Abundant Options & Opting In

Why Twitter Matters

5 Questions Nonprofits Should Ask Before Sending an Email

Help Your Nonprofit Listen Like Starbucks and Dell

5 Mistakes Nonprofit Websites Make

Peer to Peer Fundraising- Painting a Better Picture with Video

Networking at a Grassroots Level

Thank You for Your Permission

Sign Up for NetWits Summer Camp!

A Challenging Economy = More Donations

Have a Contest to Increase Web Traffic

I’m Listening, Now What? 5 Tips to Make Your Listening Worth It

Are Twitter and Facebook Important for Event Fundraising?

Start a Movement!

Set up Your Social Media Listening Dashboard in 30 Minutes or Less

An eCard Experience

Sink or Swim? Nonprofits in 2010

Social Media Strategy: ChildFund International

How to Boost Event Fundraising with Facebook

The Web 2.0 Rummage Sale!

Summer Festivals: Where Music & Philanthropy Collide

Can Social Media Help Your Search Engine Optimization (SEO) Efforts?

Design for Good: 4 (More) Nonprofit Design Principles - Part 2 of 2

A Recipe for Search Engine Visibility: Part II

Payment Processing- You Raised the Dollars, Keep Your Cents

Nonprofit Blogging: Goals, Strategy and Tactics to Crush it

Recurring Gifts: Are You Missing Out on Easy Money?

Members Only!

We Need Facebook (?)

The Healthcare Industry is Stuck – 5 Strategies to Overcome and Resources to Assist

4 Tips to Keep Your Recurring Gifts Recurring

Social Media Strategy: LIVESTRONG and the Summer of Social Good

Social Media Strategy: United Methodist Church and 10THOUSANDDOORS

Design for Good: 4 Nonprofit Design Principles - Part 1 of 2

Social Media Strategy: 12for12k Challenge with Danny Brown

Tangible Love

A Recipe for Search Engine Visibility

Social Media Strategy: Children’s Hospital of Los Angeles

5 Email Sins to Avoid

Are Your Alumni Bored with You?

How One Multi-Chapter Organization is Succeeding with Virtual Accounts

6 Ways to Build Your Email Subscriber List through Social Media

Power to Your Peeps! Why Real-time Fundraising with Twitter Works

Giving Credit Where Credit is Due...

4 Facebook Tips for Nonprofit Success – See What Others are Doing

Reach Your Audience Where Your Audience Already Is!

Is Twitter Important for Thon Participants?

Mastering "The Google"

What's Really Going on with Events this Season?

Podcasting, Podcasting, Podcasting

Social Media Strategy: Athletes for a Cure

Does Your Website Further Your Mission?

Is Mobile Fundraising the Next Big Thing?

Help a Nonprofit This Mother's Day

4 Keys to Building a Successful Nonprofit Web Site

To Tweet or Not to Tweet is No Longer the Question

Expanded Functions in Sphere Connect API

Are Your Recipients Tired? Look No Further Than List Fatigue: Part II

15 Clay Shirky Quotes That Blew My Mind at NTC

Facebook Launches New API

Facebook to Open a World of Possibilities

Stewardship Isn’t Just a Thank You Letter

Connect Usage Goes BOOM!

4 Ways to Jump Into ‘Fundraising 2.0’

A Good Fundraising Appeal- By My Standards

Design for Good: The Hidden Potential of Footers

Website Omnipotence

When Social Networking Worlds Collide– The Facebook-Extended Personal Fundraising Page

2009 Target User Forum- Day 2

YouTube Video, $10,000 Dollars and Your Nonprofit

The Social Media Nonprofit Event Planner

Facebook & “Old People*”

Are Your Recipients Tired? Look No Further Than List Fatigue.

Don’t Fall Behind, Fundraising is Moving On!

SXSW Recap

Things I liked from SXSW Interactive

Five Things I Saw at SXSW

2008 donorCentrics Internet Giving Benchmarking Analysis

Why should you get your event participants to send more emails?

To Moderate or Not to Moderate? That is the Question.

Skittles and Your Nonprofit

Takeaways from the Run Walk Ride Conference

Taking Five Website Staples to the Next Level

Assigned Affinity

Don’t Dump – Learn to Listen

Twitter: Time Waster or Valuable Tool?

Using Twitter for the First Time

Bigfoot Sighting

RSS: Best thing since sliced bread

One Life is Enough!

Recent Posts


Nonprofit Tech Featured Blog