Tips to Strengthen Your Email Campaigns

Anthony Sicola- 08.27.2009

Our own Allison Van Diest had the opportunity to lead a session at the DMA Nonprofit Federation's 2009 New York Nonprofit Conference entitled "The Right Message: Making the Most of E-mail Marketing in a Down Economy" where she shared best practices for creating strong email positioning and message architecture.

In the session, she highlighted some key points about today's nonprofit supporters as well as laying out some steps to establishing a successful email marketing plan including; planning, list building, segmenting, messaging and tweaking your message.  She also had some ideas for things nonprofits can do right now to strengthen their email marketing efforts.

 

Fundraising Success covered the session in-depth in their article entitled Tips to Strengthen Your Email Campaigns so I won't spoil it for you.  Head on over to the article and check it out for yourself.

 

When you're done, come back here, leave a comment and tell us what you thought.  Is your organization using these tips to make their communications better?

 

Related articles on NetWits Think Tank:

5 Questions Nonprofits Should Ask Before Sending an Email- Steve MacLaughlin

5 Email Sins to Avoid- Steve MacLaughlin

 


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