Measuring Success Online- Is This Internet Thing Worth the Effort?

Robert McAllen - 09.17.09

One thing that has been bothering me lately is the amount I've been talking to folks about their online success.  So many people I've spoken to lately are not measuring how successful online has been for them.  In fact in a recent NFP Synergy survey (Virtual Promise 2008) 49% of folks said they don't measure this stuff at all!  With another 20% declining to answer this.  I though it might be time we talked about this stuff in a bit more depth. 

So here's what I propose.  I'm going to look at different areas of this stuff over a series of blog posts and see what we come up with at the end?  I've started today by embedding a video in my blog for the first time.  I think this is an incredibly powerful set of stats brought together by Erik Qualman who is promoting his new book Socialnomics.  Some of the stats in here are incredibly interesting - how quickly the social media phenomenon took off and when the barriers to entry are lowered (Such as letting people join up for free) how much quicker people will sign up.




A few choice stats from in here -

  • 96% of Gen Y have a social media account
  • Facebook gained 100,000,000 users in 9 months
  • Qzone in China has over 300,000,000 users
  • The fastest growing demographic area on Facebook is 55-65 year old women.
  • Currently there are over 200,000,000 blogs (and rising every day)
  • 34% of bloggers post opinions on brands on their blogs
  • 78% of people trust peer to peer recommendations.

So let's look at that again.  If 34% of the 200,000,000 blogs post opinions on brands - is someone posting about you?  Do you know who they are?  Do you know what they are saying about you?  78% of people trust peer to peer so if they are saying something nice then it's good...but what if they are not?  What if they are saying your charity is doing a bad job and you don't know about it?

Given these numbers can 49% really afford not to measure their online success or otherwise?  I'd say that's a 'no' right?

This is just one area of how to measure success and we have lots more to cover but hopefully that's enough for today and it's whetted your appetite for future posts.

What are you doing to measure your success in social media?  Let us know in the comments!


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