The Science Behind the Art - Nonprofit Website Case Studies

Raheel Gauba - 12.17.2008

Because we all know that developing a successful website takes a lot more than just pretty colors and pretty pictures - As the title suggests, there is a lot of behind-the-scenes strategy work that goes into designing a website User Interface (UI) that not only looks killer, but also communicates purpose, engages your audience, achieves organizational goals and drives actions.

At Blackbaud, we have been fortunate enough to work with some amazing clients who understand the importance of the strategic approach to design. I will be showcasing a selection of our experiences and results with you in my new series of blog posts called “The Science Behind the Art”.

We will take a visual journey through some recent projects and share our process, findings and results. As always, please do share your feedback with us on what you think about our approach and even chime in with your experiences when you redesigned your website!

Stay tuned!


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