Independent Fundraising Event Trends

Steve MacLaughlin - 01.26.10

Blackbaud and Event 360 have released a new white paper based on a joint research project to better understand the common denominators of a successful programmatic approach to third-party fundraising. Independent fundraising events (IFE) are activities designed and run by volunteers to raise money on behalf of a specific nonprofit organization. You can download a copy of "Raising More Money Online with Independent Fundraising Events" and register for a free webinar on February 3rd at 2pm EDT.

The research team analyzed data from nearly 30,000 donors and 4,000 individual fundraisers who organized or participated in independent fundraising events on behalf of leading nonprofits including Alzheimer’s Association, Autism Speaks, Canadian Cancer Society’s BC and Yukon Division, Christopher and Dana Reeve Foundation, Lance Armstrong Foundation, and The Michael J. Fox Foundation for Parkinson’s Research.

Based on a Blackbaud assessment, there was an estimated $300 million raised in 2008 in the United States from these types of events, indicating that organizations should find better ways to cultivate these fundraisers and provide the solutions they need to succeed.

The analysis showed that online registrations, donations and fundraising per participant are increasing, and that IFEs represent a growing revenue source, especially online, for many organizations. The research also uncovered how third-party events can dramatically reduce the overall cost of fundraising compared to other methods.

A survey of the independent fundraisers found that 64% of all respondents were first-time fundraisers for the organization through the IFE program. The top three responses for how the online tools impacted their fundraising were "Made it easier to communicate my efforts," "Made it easier to coordinate my efforts," and "More funds raised." When asked what most likely motivated their supporters to donate, 59% of event participants claimed it was to support their individual efforts, while only 28% claimed it was to support the organization’s cause. 56% of participants were connected to the cause through a family member/close friend while 16% were directly affected.

Attend the free web seminar Raising More Money Online from Independent Fundraising Events to learn more about taking a programmatic approach to independent fundraising and to hear from Canadian Cancer Society about their successful independent fundraising event program.

 

 

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