The recent Haiti earthquake disaster has once again brought to the forefront the role that new giving channels play in helping those most affected. The combination of online giving and mobile giving were the first response channels of choice by donors. I will save the pros and cons of mobile giving for another blog post.

Online forms are IMPORTANT!

You have probably spent countless hours and dollars in designing, implementing and updating your organization’s web presence. And for what?! To look professional, disseminate information, grow your brand, but most importantly to engage with your constituents. At the heart of nearly any online constituent engagement is a web form that you are asking a constituent to submit (and hopefully enter their credit card information).