It’s an age old problem for nonprofit organizations: How do you keep people coming back to support again and again? There are many different theories and strategies. I’m going to focus on only one. For me, as a donor & volunteer, I look for success. I need to feel like my previous efforts and donations made a difference.

Online forms are IMPORTANT!

You have probably spent countless hours and dollars in designing, implementing and updating your organization’s web presence. And for what?! To look professional, disseminate information, grow your brand, but most importantly to engage with your constituents. At the heart of nearly any online constituent engagement is a web form that you are asking a constituent to submit (and hopefully enter their credit card information).