I was talking to a friend who’s looking to start using the web and social media more effectively to reach a specific group of people. It got me thinking about the basics - the things that are, in most cases, mission critical when it comes to finding success in a digital world.

Online forms are IMPORTANT!

You have probably spent countless hours and dollars in designing, implementing and updating your organization’s web presence. And for what?! To look professional, disseminate information, grow your brand, but most importantly to engage with your constituents. At the heart of nearly any online constituent engagement is a web form that you are asking a constituent to submit (and hopefully enter their credit card information).