The Art of People Powered Storytelling Through Social Media

Posted by to Social Media, Video Series on April 12th, 2011

Petri Darby is the Director of Brand Marketing & Digital Strategy at Make-A-Wish Foundation of America. He blogs at darbyDARNIT. And he’s an all around funny guy (I love the one where he’s reading O Magazine).

I had a chance to spend time with Petri at SXSW this year where we talked about how Make-a-Wish Foundation of American is using social media as part of their digital strategy. His perspective storytelling and letting the Make-a-Wish brand roam free in the social space was impressive.

Take a few minutes to listen to what he’s go to say (he’ll come by to share more in the comments if you have specific questions) …

 

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  • Anonymous

    I thought there was great take aways in this video. I especially love the Bik promotion of shaving your head, whether it’s for real or virtually and receiving donations from it.

    Petri – Would love to know more about how that started. Outsourced developer to create the virtual head shaving experience? What’s the website?

    Thanks!

    • Petri Darby

      Thanks for taking time to comment Allison. The Bic promotion website is: http://www.bic4good.com/

      The promotion originally was capped at a maximum $75,000 donation, but they reached that so quickly that the company upped it to $125,000 and reached that a couple months before the campaign was slated to end.

      I don’t know how they developed the virtual shave platform, but I am happy to ask. I’m guessing it was an outside developer, but I’ll get back to you on that.

      • Anonymous

        Thanks for passing on the info to the Bic campaign. It’s a great site!

  • Anonymous

    I thought there was great take aways in this video. I especially love the Bik promotion of shaving your head, whether it’s for real or virtually and receiving donations from it.

    Petri – Would love to know more about how that started. Outsourced developer to create the virtual head shaving experience? What’s the website?

    Thanks!

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