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The Big 3: SEO, Email and Social

search engine optimization (SEO), email communication and social media

Building your online presence can be difficult. It takes patience, diligence, perseverance, some technical know-how and a lot of time. When you take a minute to think about all the hours you’ve put in you begin get an idea of what it’s costing you. With that in mind I’m sure you’d like to make sure you’re focusing your [...]

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How To Write Effective Emails

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Given the amount of communication platforms that are available these days, how much time are you devoting to putting together your email content? Do you have a habit of simply copying some direct mail text and wacking the whole thing out the door? If you’re not taking the time to consider the message as well [...]

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5 Acknowledgement Email Tactics You’re Forgetting

5 Acknowledgement email mistakes you're making

Did you know that acknowledgement or “thank you” emails have the highest open rate of any email communication type. That’s right – better than your fancy newsletter and much better than your unsolicited eBlast (though people tend to make some very simple and correctable mistakes in those types of emails also). If you think about [...]

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Why Segmentation Is So Important in Email Marketing

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In today’s modern email marketing environments, lots of focus is placed on design and content – which we can all agree are very important aspects of any email campaign. However, there is one component of soliciting your donors which should be considered for any and every communication you generate via email. This component is called [...]

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5 Reasons Why Your Email Got Deleted

eMarketing

Would you be happy with a return of .30 cents per email address when asking your supporter based for money through an email appeal? With 10,000 people in your email list you’d make $3,000.00 in revenue from one mailing. Subtract the money it cost you to send the email and you’re looking at a pretty [...]

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