Slacktivism: Can Cartoons Raise Awareness or Just Make Us Feel Good?


Did you notice something toony about Facebook last weekend? In an effort to raise awareness for child abuse, thousands of Facebook users changed their profile photos to one of their favorite childhood cartoon characters (full disclosure: mine was Underdog.) Whether it started on accident, was part of a specific campaign, or originated in Greece, this [...]


Social Media Monitoring in 30 Minutes or Less

Are you listening?

Most people will tell you that learning how to effectively monitor (or listen to) what’s being said on the web is the beginning of social media success. You may agree with this or not, but I think it’s safe to say that the skill of listening online is one that all nonprofits should learn – [...]


Revolutionize Your Website with the Facebook Like Button


Over the past few months you’ve probably noticed the Facebook like button on at least a few of the websites you frequent. It’s becoming a mainstay on the web and almost essential for any website trying to drive traffic, engagement, and action. I suspect you’re in at least one of those categories. Is your nonprofit [...]


Custom Facebook Landing Tabs Convert 47% of Your Visitors

Ford Focus

Where’d I get 47%? According to All Facebook Jeff Widman of BrandGlue did some A/B testing. He discovered… We ran an A/B test just four weeks ago to guesstimate the efficacy of a landing tab. We drove visitors to the fan page of a major brand using ads. Those ad-driven visitors converted to fans at [...]


100 Social Media Tactics for Nonprofits


So, you have a social media plan…right? Hopefully your nonprofit is pretty far down the social media strategy rabbit hole at this point. While it’s easy setup a Twitter account and start tweeting, it’s much more difficult to tie that activity back to outcomes. That’s why it’s important to begin your foray into social media [...]


Using Causes on Facebook to Change the World with Matthew Mahan


Meet Matt. He’s the vice president of impact at Causes. This year he joined a few of us for the Ignite Panel at Blackbaud’s conference where we talked about how social media is helping non-profits change the world. After our panel I got a few minutes to talk to Matt about his work at Causes [...]


If you could Ask One Question what would it be?


Blackbaud’s conference for nonprofits is a few days away. As the conference nears I’m getting ready for an exciting session focused on the use of social media in the non-profit sector, but I need YOUR help (make sure to read the whole post). We’ve got an amazing group of speakers lined up. Some I’ve known [...]


5 Steps to Addressing Sensitive Conversations in Social Media

For many organizations social media isn’t simply a new medium to learn and manage, its also an exercise in control-or lack thereof. What if users say something inappropriate, out of line with the organization’s messaging, or even worse, downright offensive or problematic? I often hear this reasoning for reluctance to utilizing social media by non-profits, [...]


Building a Facebook Fanpage – Part 3 – Adding Photos

It’s a cliché but a picture does indeed paint a thousand words. In the case of the house the pictures from it’s heyday and the pictures from today were quite striking in the contrast of splendour and decay. This was fantastic in getting people to sign up to the campaign as they could really identify what they [...]


Building a Facebook Fanpage – Part 2 – Configuring the Homepage

Wall Settings

Deciding what you want to put on your the homepage of your Facebook fan page, and what you want people to be confronted with when they hit the site initially, is very important. Clicking once again into the Edit settings area of the page will present you with a list of areas, one of  which [...]