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Why Your Nonprofit Is Not Ranking on Google

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The day or week after a website launch, someone will inevitably notice that they can’t find the site on Google, Yahoo, or Bing. This might seem comical since there are thousands of  websites launched each day, but it also shows a underestimation of what is required to be found online. However, this isn’t as funny [...]

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Your Website Health Check: Part 2

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Welcome back! Here is part two of the website health check. Check out part one if you missed it last week. Your website’s forms How many forms do you have on your website? How long are they? Are you asking your audience for information that you believe you need, but is not crucial to the [...]

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Your Website Health Check: Part 1

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When was the last time you stood back and tried to evaluate the performance of your organizations website? If you’ve fallen into the trap of letting your website take care of itself, now is the perfect time to take a look at what’s really going on, and to make any necessary changes. To get started, pull [...]

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Does your website make sense?

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How do you go about generating copy for your website? Do you start actively thinking about the desires, motivations and language of your community before you start typing? Can your readers easily understand what you’re trying to say via your website? Website copy can have a huge impact on how long your website visitors choose [...]

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How Does Your Content Compare? Tips for Improving Click-Through & Conversion Rates

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Nonprofits have become more sophisticated at driving traffic to their websites. Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. What happens, though, when visitors arrive at your website? Now that they’re one step closer to becoming a donor, event participant, [...]

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5 Tips To Grow Your Online Giving In 2011

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As you wind down for 2010, it’s worth having a quick think about what your priorities will be when you next step back into your office. Where will your focus be in the new year? How will you reinvigorate yourself, your work and your organisation in 2011? Most importantly, are you considering how your online [...]

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Turn Good Web Pages Into Great Ones

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You may have inherited a vast pool of web content written before your time, or you frequently receive lengthy “expert” articles and other contributed pieces to add to the web site you now manage. Not every expert who contributes to a web site is also an expert in writing for the web. Fortunately, in most [...]

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Remember Me? 5 Website Tips to Retain Loyal Volunteers

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When you hear retention in the nonprofit industry, you often think about “donor” retention. Lately, however, I’ve been thinking about how organizations can retain their best and most active volunteers and supporters. For many organizations, volunteers are the life blood of the cause because of budget cuts, small staffs, etc. Nonprofits work hard to bring [...]

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Why Segmentation Is So Important in Email Marketing

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In today’s modern email marketing environments, lots of focus is placed on design and content – which we can all agree are very important aspects of any email campaign. However, there is one component of soliciting your donors which should be considered for any and every communication you generate via email. This component is called [...]

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7 Online Fundraising Tips I Learned By Participating in Movember

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For the past 30 days I have been participating in Movember: a worldwide team fundraising campaign to fight men’s cancer. While the dogooder in me loves a great cause, I also relish the opportunity to learn more about online fundraising and why people give. It was interesting seeing which platform (Facebook, Twitter, email, face-to-face, etc.) [...]

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