Archives:

Does a Clean URL Matter for SEO?

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The answer is, it depends who you ask.  There are two very solid “camps” for this one, and each camp have a way of making you feel fearful by not believing them. One point of definition: a clean URL is one that only contains keywords and is missing any of the traditional calls to the [...]

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How To Write Effective Emails

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Given the amount of communication platforms that are available these days, how much time are you devoting to putting together your email content? Do you have a habit of simply copying some direct mail text and whacking the whole thing out the door? If you’re not taking the time to consider the message as well [...]

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Does your website make sense?

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How do you go about generating copy for your website? Do you start actively thinking about the desires, motivations and language of your community before you start typing? Can your readers easily understand what you’re trying to say via your website? Website copy can have a huge impact on how long your website visitors choose [...]

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Clicky Clicky: How to Add Calls to Action to Your Nonprofit’s YouTube Videos

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Videos are an amazing way to share your nonprofit’s story with supporters. But as with all forms of online communication, the goal should be to get that visitor to take an action. Thankfully, the YouTube Nonprofit Program has made it easy to add interactive calls to action to your videos. What do Calls to Action [...]

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How Does Your Content Compare? Tips for Improving Click-Through & Conversion Rates

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Nonprofits have become more sophisticated at driving traffic to their websites. Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. What happens, though, when visitors arrive at your website? Now that they’re one step closer to becoming a donor, event participant, [...]

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Seth Godin on Innovation, Failure and Why Non-profits Should Stop Operating like Businesses

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Seth Godin has some firm beliefs and thoughtful insights when it comes to how non-profits can (and should) change the world.

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Turn Good Web Pages Into Great Ones

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You may have inherited a vast pool of web content written before your time, or you frequently receive lengthy “expert” articles and other contributed pieces to add to the web site you now manage. Not every expert who contributes to a web site is also an expert in writing for the web. Fortunately, in most [...]

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Slacktivism: Can Cartoons Raise Awareness or Just Make Us Feel Good?

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Did you notice something toony about Facebook last weekend? In an effort to raise awareness for child abuse, thousands of Facebook users changed their profile photos to one of their favorite childhood cartoon characters (full disclosure: mine was Underdog.) Whether it started on accident, was part of a specific campaign, or originated in Greece, this [...]

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Why Segmentation Is So Important in Email Marketing

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In today’s modern email marketing environments, lots of focus is placed on design and content – which we can all agree are very important aspects of any email campaign. However, there is one component of soliciting your donors which should be considered for any and every communication you generate via email. This component is called [...]

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Scanning for Good – How Nonprofits Can Use QR Codes

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I’m sure you’ve noticed QR codes by now – those funny little black and white squares that are appearing on posters, business cards, and event lanyards everywhere. These next-gen bar codes are most often used by marketers who want to link to a website or landing page from a visual appeal. If you’re looking for [...]

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