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9 Essential Elements for Online Success

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We wrapped up the “9 Essential Elements for Online Success” webinar series this week and are thrilled at the level of participation we received! By popular demand, here are the presentations for you to review and download: 1. Target and Connect (Email, SEO, and Mobile) Check out the associated blog posts: The Big 3: SEO, Email [...]

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Seth Godin on Innovation, Failure and Why Non-profits Should Stop Operating like Businesses

Non-profit Innovation

Seth Godin has some firm beliefs and thoughtful insights when it comes to how non-profits can (and should) change the world.

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Drive Action by Optimizing Your Online Giving Page: 6 Simple Steps

Optimize your online giving page

Optimizing your online giving pages should be at the top of your priority list (as far as online goals go), that is, if you’re a non-profit and you’ve got a website. Hopefully you agree. If not, drop me a note in the comments. The sad news is that if you take a close look around [...]

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10 Email Mistakes You Can Easily Avoid

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As we move into the last month of the year, let’s take a quick look at how you can improve your email newsletters and appeals  in 2011. Consider the following email pitfalls. Which of these is your nonprofit guilty of committing? You don’t track the results of your emails. How will you know what your [...]

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5 Reasons Why Your Email Got Deleted

eMarketing

Would you be happy with a return of .30 cents per email address when asking your supporter based for money through an email appeal? With 10,000 people in your email list you’d make $3,000.00 in revenue from one mailing. Subtract the money it cost you to send the email and you’re looking at a pretty [...]

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