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Seth Godin on Innovation, Failure and Why Non-profits Should Stop Operating like Businesses

Non-profit Innovation

Seth Godin has some firm beliefs and thoughtful insights when it comes to how non-profits can (and should) change the world.

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5 Tips To Grow Your Online Giving In 2011

People giving hearts

As you wind down for 2010, it’s worth having a quick think about what your priorities will be when you next step back into your office. Where will your focus be in the new year? How will you reinvigorate yourself, your work and your organisation in 2011? Most importantly, are you considering how your online [...]

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3 Social Media Metrics Every Non-profit Should Track

Screen shot 2010-12-17 at 3.23.36 PM.png

Are you measuring the right social media metrics or do you have your head in the sand? Think about that for a minute or so. The answer matters. Oh, and don’t worry if you answered yes. I’ve done it. We all do at some point. As the web becomes more and more social you’ve probably noticed [...]

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Drive Action by Optimizing Your Online Giving Page: 6 Simple Steps

Optimize your online giving page

Optimizing your online giving pages should be at the top of your priority list (as far as online goals go), that is, if you’re a non-profit and you’ve got a website. Hopefully you agree. If not, drop me a note in the comments. The sad news is that if you take a close look around [...]

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Join the Largest Gratitude Wall in the World by Letting us know What You’re Grateful for: #EpicThanks!

Tweetsgiving 2010: EpicThanks

Thanksgiving is upon us. In the US and Canada this holiday is mostly about … friends, family, food, football and … well … more food (the extra special, you cook it only once a year, kind of food). OK, that’s not all it’s about, but I’ll be the first to admit that I love all [...]

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Social Media Monitoring in 30 Minutes or Less

Are you listening?

Most people will tell you that learning how to effectively monitor (or listen to) what’s being said on the web is the beginning of social media success. You may agree with this or not, but I think it’s safe to say that the skill of listening online is one that all nonprofits should learn – [...]

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Thoughts from EMSA 2010

Email Marketing

The week before last, I was lucky enough to attend the Email Marketing Summit Australia 2010 (EMSA). It was fantastic to see mix of new and experienced email marketers, as well as a variety of organisations, both Nonprofit and otherwise. The majority of information was focused on organisations working for profit, but there were a [...]

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Revolutionize Your Website with the Facebook Like Button

FacebookLikeButton

Over the past few months you’ve probably noticed the Facebook like button on at least a few of the websites you frequent. It’s becoming a mainstay on the web and almost essential for any website trying to drive traffic, engagement, and action. I suspect you’re in at least one of those categories. Is your nonprofit [...]

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Scanning for Good – How Nonprofits Can Use QR Codes

qrcode

I’m sure you’ve noticed QR codes by now – those funny little black and white squares that are appearing on posters, business cards, and event lanyards everywhere. These next-gen bar codes are most often used by marketers who want to link to a website or landing page from a visual appeal. If you’re looking for [...]

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Custom Facebook Landing Tabs Convert 47% of Your Visitors

Ford Focus

Where’d I get 47%? According to All Facebook Jeff Widman of BrandGlue did some A/B testing. He discovered… We ran an A/B test just four weeks ago to guesstimate the efficacy of a landing tab. We drove visitors to the fan page of a major brand using ads. Those ad-driven visitors converted to fans at [...]

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