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9 Social Media for Social Good Sites You Should know About

Social Media for Social Good

It’s amazing to watch technology evolve. Think about it for a second. Ten years ago there was no Facebook, Twitter or YouTube. But now over 300 million people log-in to Facebook daily, Twitter supports over 50 million tweets per day, and 2 billion videos are watched every day on YouTube. Amazing stuff.

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Does your website make sense?

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How do you go about generating copy for your website? Do you start actively thinking about the desires, motivations and language of your community before you start typing? Can your readers easily understand what you’re trying to say via your website? Website copy can have a huge impact on how long your website visitors choose [...]

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Clicky Clicky: How to Add Calls to Action to Your Nonprofit’s YouTube Videos

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Videos are an amazing way to share your nonprofit’s story with supporters. But as with all forms of online communication, the goal should be to get that visitor to take an action. Thankfully, the YouTube Nonprofit Program has made it easy to add interactive calls to action to your videos. What do Calls to Action [...]

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How Does Your Content Compare? Tips for Improving Click-Through & Conversion Rates

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Nonprofits have become more sophisticated at driving traffic to their websites. Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. What happens, though, when visitors arrive at your website? Now that they’re one step closer to becoming a donor, event participant, [...]

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5 Tips To Grow Your Online Giving In 2011

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As you wind down for 2010, it’s worth having a quick think about what your priorities will be when you next step back into your office. Where will your focus be in the new year? How will you reinvigorate yourself, your work and your organisation in 2011? Most importantly, are you considering how your online [...]

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3 Social Media Metrics Every Non-profit Should Track

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Are you measuring the right social media metrics or do you have your head in the sand? Think about that for a minute or so. The answer matters. Oh, and don’t worry if you answered yes. I’ve done it. We all do at some point. As the web becomes more and more social you’ve probably noticed [...]

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Turn Good Web Pages Into Great Ones

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You may have inherited a vast pool of web content written before your time, or you frequently receive lengthy “expert” articles and other contributed pieces to add to the web site you now manage. Not every expert who contributes to a web site is also an expert in writing for the web. Fortunately, in most [...]

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Drive Action by Optimizing Your Online Giving Page: 6 Simple Steps

Optimize your online giving page

Optimizing your online giving pages should be at the top of your priority list (as far as online goals go), that is, if you’re a non-profit and you’ve got a website. Hopefully you agree. If not, drop me a note in the comments. The sad news is that if you take a close look around [...]

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Why Segmentation Is So Important in Email Marketing

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In today’s modern email marketing environments, lots of focus is placed on design and content – which we can all agree are very important aspects of any email campaign. However, there is one component of soliciting your donors which should be considered for any and every communication you generate via email. This component is called [...]

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10 Email Mistakes You Can Easily Avoid

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As we move into the last month of the year, let’s take a quick look at how you can improve your email newsletters and appeals  in 2011. Consider the following email pitfalls. Which of these is your nonprofit guilty of committing? You don’t track the results of your emails. How will you know what your [...]

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