9 Essential Elements for Online Success


We wrapped up the “9 Essential Elements for Online Success” webinar series this week and are thrilled at the level of participation we received! By popular demand, here are the presentations for you to review and download: 1. Target and Connect (Email, SEO, and Mobile) Check out the associated blog posts: The Big 3: SEO, Email [...]


Why Your Nonprofit Is Not Ranking on Google


The day or week after a website launch, someone will inevitably notice that they can’t find the site on Google, Yahoo, or Bing. This might seem comical since there are thousands of  websites launched each day, but it also shows a underestimation of what is required to be found online. However, this isn’t as funny [...]


The Big 3: SEO, Email and Social

search engine optimization (SEO), email communication and social media

Building your online presence can be difficult. It takes patience, diligence, perseverance, some technical know-how and a lot of time. When you take a minute to think about all the hours you’ve put in you begin get an idea of what it’s costing you. With that in mind I’m sure you’d like to make sure you’re focusing your [...]


Drive Action by Optimizing Your Online Giving Page: 6 Simple Steps

Optimize your online giving page

Optimizing your online giving pages should be at the top of your priority list (as far as online goals go), that is, if you’re a non-profit and you’ve got a website. Hopefully you agree. If not, drop me a note in the comments. The sad news is that if you take a close look around [...]


Mastering "The Google"

Everyone has a favorite “Bushism”, right? Mine is when George Bush was asked if he has googled anybody. He replied, “Occasionally. One of the things I’ve used on the Google is to pull up maps…” So, if George W. is using the Google, then all nonprofits should be as well. Especially in today’s world, it’s more important than ever [...]


A Recipe for Search Engine Visibility

SEO (search engine optimization) efforts can be broken into two basic categories, external and internal. External efforts are those actions that take place outside of the website and are designed to drive traffic to the site. Conversely, internal efforts include structural and contextual changes within the website that are designed to improve the relevance of [...]


A Recipe for Search Engine Visibility: Part II

In the first installment of this recipe for improving your website’s visibility with search engines, we mixed in one part effort, or your external site initiatives that drive traffic to your site.  Today we’re going to add one part website structure to the begin pulling traffic in. Quick recap: SEO (search engine optimization) has two basic [...]


Can Social Media Help Your Search Engine Optimization (SEO) Efforts?

Social Media and SEO

We have been talking about Search Engine Optimization (SEO) a bit here at NetWits lately so I thought I’d direct your attention to another dimension of the SEO game. Social Media/Networking. Have you noticed that social media/networking sites are increasingly showing up in Google search results? They have and they are here for good. Try [...]