Revolutionize Your Website with a Facebook “Like” Button


Over the past few months you’ve probably noticed the Facebook like button on at least a few of the websites you frequent. It’s becoming a mainstay on the web and almost essential for any website trying to drive traffic, engagement, and action. I suspect you’re in at least one of those categories. A few interesting [...]


Custom Facebook Landing Tabs Convert 47% of Your Visitors

Ford Focus

Where’d I get 47%? According to All Facebook Jeff Widman of BrandGlue did some A/B testing. He discovered… We ran an A/B test just four weeks ago to guesstimate the efficacy of a landing tab. We drove visitors to the fan page of a major brand using ads. Those ad-driven visitors converted to fans at [...]


If you could Ask One Question what would it be?


Blackbaud’s conference for nonprofits is a few days away. As the conference nears I’m getting ready for an exciting session focused on the use of social media in the non-profit sector, but I need YOUR help (make sure to read the whole post). We’ve got an amazing group of speakers lined up. Some I’ve known [...]


Birthing a Curriculum for Building a Community


Every org is different and must build its community to work toward its own goals and mission. But we want to give nonprofits with limited resources access to quality tools and training that will allow them to build a house social network even if they don’t have a big budget or a social networking guru [...]


Set up Your Social Media Listening Dashboard in 30 Minutes or Less

Are You Listening?

Most people will tell you that learning how to effectively monitor (or listen to) what’s being said on the web is the beginning of social media success. You may agree with this or not, but I think it’s safe to say that the skill of listening online is one that all nonprofits should learn – it’s [...]


I’m Listening, Now What? 5 Tips to Make Your Listening Worth It

Social Media Participation

We recently talked about how to Set up Your Social Media Listening Dashboard with the goal of getting you to run some basic searches on various social media web sites and aggregate them into an iGoogle Dashboard. Doing this makes it simpler for you to monitor and take action on the things being said about [...]


Create a Listening Dashboard via Email?

I’ve got another interesting tool for your social media listening toolkit, but before we go into the specifics, let’s remind ourselves of a few things. First, learning to listen online is very important for your nonprofit. Its step zero in the process of setting up a social media strategy – without it, understanding how to [...]