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Social Media Monitoring in 30 Minutes or Less

Are you listening?

Most people will tell you that learning how to effectively monitor (or listen to) what’s being said on the web is the beginning of social media success. You may agree with this or not, but I think it’s safe to say that the skill of listening online is one that all nonprofits should learn – [...]

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100 Social Media Tactics for Nonprofits

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So, you have a social media plan…right? Hopefully your nonprofit is pretty far down the social media strategy rabbit hole at this point. While it’s easy setup a Twitter account and start tweeting, it’s much more difficult to tie that activity back to outcomes. That’s why it’s important to begin your foray into social media [...]

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If you could Ask One Question what would it be?

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Blackbaud’s conference for nonprofits is a few days away. As the conference nears I’m getting ready for an exciting session focused on the use of social media in the non-profit sector, but I need YOUR help (make sure to read the whole post). We’ve got an amazing group of speakers lined up. Some I’ve known [...]

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5 Steps to Addressing Sensitive Conversations in Social Media

For many organizations social media isn’t simply a new medium to learn and manage, its also an exercise in control-or lack thereof. What if users say something inappropriate, out of line with the organization’s messaging, or even worse, downright offensive or problematic? I often hear this reasoning for reluctance to utilizing social media by non-profits, [...]

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Using Twitter for the First Time

My first few weeks on Twitter Let’s begin by saying everyone should at least give Twitter a shot – It can be a valuable tool in your social networking tool belt. Now on to my humble beginnings – When I first heard about Twitter I was quick to get an account at twitter.com. Once my account was [...]

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10 Things I Learned Over 2,000 Tweets

2,000 Tweets

On May 18th, 2007 at 5:18pm I tweeted for the first time, saying “@Ruby… I vote teleporting.”  I was at the 2007 Personal Democracy Forum, and if memory serves correctly, I was replying to a general question another attendee, Ruby Sinreich, was asking of other attendees.  Twitter was a back-channel for conversation throughout the day’s activities, [...]

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Getting Started with Twitter

Twitter for Nonprofits

Twitter can be hard to understand when you first begin using the service. It was for me. Once you figure it out and the initial excitement wears off you end up asking you self “what am I getting out of telling people what I had for lunch”? It’s a common problem (or misunderstanding). I stopped using [...]

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13 Twitter Search Examples for Nonprofits

Twitter Search

Twitter search is a pretty amazing resource that most have yet to tap into. Why do I think it’s amazing you ask? Well, because it’s nearly real time and driven completely by humans. Twitter search isn’t searching web pages and it doesn’t take days/weeks for your tweets to show up in the results. If you [...]

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Twitter 101 for Nonprofits

Twitter for Nonprofits

Twitter is one of the fastest growing social networks in the world (Mashable). We’ve talked about Why Twitter Matters a bit, but there’s so much more that we can learn from what nonprofits are doing. Over the past year nonprofit organizations have begun to see the potential in using Twitter for fundraising, outbound communication, community [...]

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Why Twitter Matters

Twitter for Nonprofits

The Social Networking tool Twitter has become a mainstay in my daily routine. In my line of work (nonprofit consulting) it’s important for me to stay up on industry news, trends, technology and people. Twitter helps me do this. It’s also important for me to connect with peers in the industry that can challenge my thinking [...]

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