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How Does Your Content Compare? Tips for Improving Click-Through & Conversion Rates

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Nonprofits have become more sophisticated at driving traffic to their websites. Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. What happens, though, when visitors arrive at your website? Now that they’re one step closer to becoming a donor, event participant, [...]

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5 Tips To Grow Your Online Giving In 2011

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As you wind down for 2010, it’s worth having a quick think about what your priorities will be when you next step back into your office. Where will your focus be in the new year? How will you reinvigorate yourself, your work and your organisation in 2011? Most importantly, are you considering how your online [...]

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Turn Good Web Pages Into Great Ones

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You may have inherited a vast pool of web content written before your time, or you frequently receive lengthy “expert” articles and other contributed pieces to add to the web site you now manage. Not every expert who contributes to a web site is also an expert in writing for the web. Fortunately, in most [...]

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Mobile Web vs. Mobile Apps: Taking Your Content on the Road

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Frank Barry recently blogged about the increasing use of mobile devices to access the web and how nonprofits should adapt their strategies to accommodate for this. With the rise of mobile applications, a lot of nonprofits getting into the mobile game are wondering whether they should start with a mobile website or a mobile application. [...]

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