Social Media Monitoring in 30 Minutes or Less

Are you listening?

Most people will tell you that learning how to effectively monitor (or listen to) what’s being said on the web is the beginning of social media success. You may agree with this or not, but I think it’s safe to say that the skill of listening online is one that all nonprofits should learn – [...]


Stimulating the Senses with Dynamic Images, Photos, & Video – Part I


When in-person is simply not an option, consider using multimedia to enhance your site and make it visually appealing – videos, photos, images, podcasts and even live streaming video are great ways to share your organization’s culture and engage with constituents using a personal, interactive touch. In Part 1 of this series, I will layout [...]


100 Social Media Tactics for Nonprofits


So, you have a social media plan…right? Hopefully your nonprofit is pretty far down the social media strategy rabbit hole at this point. While it’s easy setup a Twitter account and start tweeting, it’s much more difficult to tie that activity back to outcomes. That’s why it’s important to begin your foray into social media [...]


Cheap, Easy, and Underutilized Online Communication for Nonprofits


Typically, written communication and email are the dominant types of communication that most organizations use for mass-distribution of messaging.  These methods are typically very effective and well received by the masses.  The problem is, mailboxes are jammed with messages from every other aspect of a person’s life as well.  So that made me start to [...]


YouTube Video, $10,000 Dollars and Your Nonprofit

Screen shot 2010-11-09 at 12.12.53 PM

Google recently released a new feature designed specifically for the nonprofit space – YouTube video meets “Call to action”! Nonprofits can now overlay YouTube video with a call to action that drives traffic from their video to other web sites. Have you seen the new YouTube Nonprofit Program? If not, I suggest you check it [...]


Skittles and Your Nonprofit


Have you seen the new Skittles website yet? If not, stop reading this now and go to Once you are done come back. I’m reading a book by Seth Godin called “Tribes”. Although it’s not the main point of the book, he does talk a bit about another book he wrote called “Purple Cow” where [...]